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b2b

Results 376 - 400 of 578Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Sep 14, 2016
IDC analyst Chandana Gopal shares the reasons as to why the line of business is critical in helping create a modernized B2B architecture that is scalable, reliable, and can quickly adapt to changing business requirements.
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ibm, b2b, requirements, scale, reliability, platform, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Oct 11, 2016
View this ebook to learn how leading organizations are managing, deploying, designing or planning cloud-based B2B integration alternatives to future-proof their B2B trading operations. Discover the benefits that clients of IBM Sterling B2B Cloud Services cite, including: -Reduced risk and total cost of ownership (TCO) in B2B integration - Enhanced visibility and control over business processes shared with partners - Faster partner onboarding and faster, more reliable data exchange - Greater collaboration across IT, business managers and external partners
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ibm, commerce, b2b, b2b integration, cloud, advantage cloud, networking, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Nov 04, 2016
Harry Reynolds, Director of Health Industry Transformation at IBM, gives his perspective on the changes impacting US Healthcare. Watch this video to learn more.
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ibm, commerce, b2b integration, healthcare industry, healthcare, transformation, ibm transformation extender, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Oct 11, 2016
Your organization lives and breathes data, but that data needs to be transformed between different formats as you do business, share files, transmit data and make transactions. Watch this video for a short introduction on how IBM Transformation Extender can help.
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ibm, commerce, b2b integration, ibm transformation extender, transformation solution, software development, enterprise applications
    
IBM
By: IBM     Published Date: Oct 11, 2016
IBM Transformation Extender is IBM's new modular transformation solution, encompassing IBM's key transformation tools WebSphere Transformation Extender and Standards Processing Engine. Part of a series of 5 videos by IBM Software Development Manager Mark Conner, this video provides an overview of IBM Transformation Extender.
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ibm, commerce, b2b integration, ibm transformation extender, transformation solution, software development, enterprise applications
    
IBM
By: IBM     Published Date: Nov 04, 2016
Stephanie Fetzer, Product Architect at IBM, discusses various aspects of the Request for Interpretation process for rule questions within the HIPAA Implementation Guides.
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ibm, commerce, b2b, b2b integration, hipaa, hipaa rules, request for interpretation, hipaa implementation guides, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Nov 03, 2016
A B2B standards e-book that helps demystify the industry standards for the commerce life-cycle.
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ibm, b2b, transformation, industry standards, commerce, commerce life-cycle, enterprise applications
    
IBM
By: IBM     Published Date: Nov 22, 2016
Read this white paper to learn how you can realize benefits over a three year period like: - More than $4 in business benefits from each dollar invested - An average ROI of 308 percent - Payback in 7.8 months - Additional revenue of $3 million
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ibm, commerce, cloud, b2b, b2b integration, ibm sterling b2b integration services, ibm sterling, enterprise applications
    
IBM
By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV
By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
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lead generation, b2b marketing, seo, keywords, strategic keywords, seo, search engine optimization, website optimization, demand generation
    
Optify
By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value, optify
    
Optify
By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing
    
Optify
By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
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optify, inbound marketing, b2b marketing, seo, search engine marketing, keywords, link building
    
Optify
By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
    
Optify
By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media, demand generation
    
Optify
By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
    
Engine Ready
By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
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b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
By: Point It     Published Date: Mar 02, 2009
Whether you’re an experienced marketing manager, or just starting your career, it’s imperative that you know the fundamentals of search engine marketing and optimization. If for no other reason, you certainly don’t want to let your boss know you’re a marketing dinosaur. This whitepaper details the top 10 myths and errors behind SEO.
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point it, b2b search mistakes, seo, meta tags, meta keywords, crawl rate, pay per click, ppc
    
Point It
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database, bounce and unsubscribe, multitrack/multistep campaign, single-message campaign
    
Silverpop Engage B2B
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
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