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b2b

Results 426 - 450 of 578Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Mar 18, 2015
Read the 2014 IDC MarketScape for Worldwide B2B Integration Gateway Software to learn what’s causing so many businesses to adopt advanced integration solutions, and discover why IBM is positioned as a Leader in this vendor assessment.
Tags : 
b2b integration, compliance, b2b networks, integration gap, impediment, customer satisfaction, integration initiatives, integration gateway, vendor assessment, application performance management, business integration, business intelligence
    
IBM
By: IBM     Published Date: Mar 18, 2015
More and more companies are moving to the cloud for B2B services, and for good reason. There’s a huge potential for increased visibility and analytics-driven insights to be gained from B2B transactions that can give businesses unprecedented levels of information. But many organizations continue to struggle when it comes to going beyond basic transactional data and historical performance metrics. What does it take to not only report on past activity, but to get real-time alerts, predict future events, manage exceptions, and proactively leverage this wealth of data in order to put it to work? Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
Tags : 
b2b services, ibm, b2b analytics, b2b reporting, transactional data, trading partner relationships, it management, enterprise applications, data management
    
IBM
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : 
demand generation, marketing, marketing programs, b2b, leads, lead generation
    
Act-On
By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
Tags : 
lead nurturing, b2b, lead scoring
    
Act-On
By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : 
lead generation, lead nurturing, b2b marketing, lead scoring
    
Act-On
By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
Tags : 
lead scoring, lead generation, b2b marketing, generating roi
    
Act-On
By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
Tags : 
social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
Tags : 
introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business, act on
    
Act-On
By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
Tags : 
treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : 
treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
Tags : 
jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b, leads, data leads, quality data
    
Jigsaw
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : 
quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : 
jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw
By: SugarCRM     Published Date: Jul 29, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences. Learn more in this informative eBook.
Tags : 
b2b success, customer retention, customer experience, information access, enterprise applications
    
SugarCRM
By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
Tags : 
website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing
    
Optify
By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
Tags : 
b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence, sales & marketing software, sales automation, collaboration
    
Oracle
By: NetProspex     Published Date: Nov 04, 2013
Learn why many marketers are turning to vendors to handle the hygiene process to make their data more actionable and see what questions they are asking to ensure they have chosen the right vendor.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
By: Kaspersky     Published Date: Feb 06, 2017
Kaspersky Lab together with B2B International conducted a global study of more than 4,000 business representatives from 25 countries.
Tags : 
kaspersky, cyber crime, data loss, business security, network security, email security, hacker detection, internet security, security policies, wireless security, best practices, data protection, email archiving
    
Kaspersky
By: Kaspersky     Published Date: Feb 06, 2017
The total amount of damage caused by cryptomalware can be divided into two parts: the ransom and the related losses. Drawing from our survey of over 4,000 small- and medium-sized companies conducted by Kaspersky Lab and B2B International, we take a closer look at the numbers behind the damage.
Tags : 
cryptor, ransomware, malware, encryption, business security, cyberthreat, cyberattack, hacker detection, intrusion prevention, data protection, database security
    
Kaspersky
By: DNN Corp.     Published Date: Jun 30, 2014
B2B marketers have embraced social and are generally happy with social’s impact on business outcomes, but only a few tactics and platforms pass with an “A” grade.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : 
web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.
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