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Results 551 - 575 of 925Sort Results By: Published Date | Title | Company Name
By: WebEx Communications     Published Date: Dec 14, 2007
The Internet is revolutionizing technical support. But, this efficiency often comes with a price in customer satisfaction. Customers expect to be able to solve their own problems or immediately communicate with a person who can make things right. But too often, these expectations aren't met. What's needed is a new class of software: web-based Automated Contact Distribution.
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remote support, contact management, customer, customer service, customer support, online support, online help desk, help desk, crm, webex, customer interaction service, customer relationship management
    
WebEx Communications
By: BlackBerry     Published Date: Jun 11, 2008
By now, most organizations are clear on the advantages and benefits of wireless data solutions in the enterprise: namely, increased productivity, improved efficiency and improved response times resulting in decreased costs and increased revenue opportunities. But with these advantages come risks, and most have to do with controlling the data contained on wireless devices and the networks and applications to which they connect.
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blackberry, corporate mobile policy, enterprise solution, crm, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing, mobile computing, mobile data systems, pda, smart phones, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless messaging
    
BlackBerry
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight
By: Ensight     Published Date: Dec 03, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
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ensight, financial markets research, rand merchant bank, email management tool, research mailings, ecrm
    
Ensight
By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
By: Neolane, Inc.     Published Date: May 27, 2010
Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, personalized customer interactions.
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neolane, distributed marketing, glocal, mobile, customer experience, crm
    
Neolane, Inc.
By: Focus CRM     Published Date: Jan 13, 2011
Before you implement CRM at your growing company, learn more about the real-world issues that accompany such growth, and how to apply systems and systematic thinking when dealing with those issues.
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midsize companies, mitch lieberman, contact management, experts guide, mark tamis, brian vellmure, crm adoption, paul greenberg, customer relationship management, crm solutions, crm professionals, sales professionals, marketing professionals, enterprise decision makers, smb decision makers, it professionals, cxos, call center management, call center software, customer interaction service
    
Focus CRM
By: Focus CRM     Published Date: Jan 13, 2011
Whether you work for a small business, a medium-sized enterprise or a huge corporation, there's a solution that will fit the bill. This is a must read comparison guide.
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focus crm, customer relationship management, sfa, sales tools, marketing automation, deployment, pricing, call center management, call center software, customer interaction service, customer satisfaction, customer service, sales & marketing software, sales automation
    
Focus CRM
By: Focus CRM     Published Date: Aug 04, 2011
Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.
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focus crm, customer relationship management, marketing, sales, comparison guide, on-premise crm solution, customer interaction service, customer satisfaction, customer service, marketing automation, sales & marketing software, sales automation, customer experience management
    
Focus CRM
By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.  You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
Tags : 
collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
By: SERENA Software, Inc     Published Date: Jun 23, 2009
Lean BPM is focused on radically simplifying how business processes and management are delivered. Processes are designed quickly and easily by the business user closest to the problem. Working solutions are delivered incrementally to your users in record time. Serena delivers the easiest business process development. No coding. No consultants. No kidding.
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serena, serena software, lean bpm, serena, serena software, working solutions, workflow, application, office, interfaces, mashup, saas, soa, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning
    
SERENA Software, Inc
By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
Tags : 
collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
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