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customer knowledge store

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Tags : 
visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
By: Teradata     Published Date: Jun 12, 2013
Nationwide Mutual Insurance Company operates in a very competitive industry, so it must constantly prepare to meet new challenges as well as build on past successes, maximizing ever asset including its information. In fact, Nationwide's vision - the recognition of its information as a strategic asset - has proved to be a key factor in the company's success. Download this paper to learn more.
Tags : 
big data, big data analytics, customer relationships, customer knowledge store
    
Teradata
By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS
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