• RSS
  • Twitter
  • FaceBook

Related Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.

digital

Results 3926 - 3950 of 4256Sort Results By: Published Date | Title | Company Name
By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : 
push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
    
Urban Airship
By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : 
ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
By: Adobe     Published Date: Oct 19, 2012
As consumers access online content on more devices - computers, smartphones, tablets and even gaming consoles - managing and delivering digital content has grown exponentially more complex. Learn how rethinking WCM will help you thrive in complexity.
Tags : 
mobile content management, cms, content management systems, wcm, web content management, mobile content planning, mobile applications, software development
    
Adobe
By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
Tags : 
adobe, existing customers, marketing, adobe digital index report, customer segments, roi, return on investment
    
Adobe
By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
Tags : 
web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
Tags : 
conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
Tags : 
digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
By: Adobe     Published Date: Mar 07, 2013
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
Tags : 
budget allocation, marketing, multichannel marketing, digital marketing, adobe, attribution modelling
    
Adobe
By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
Tags : 
customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement
    
Adobe
By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
Tags : 
online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
Tags : 
customer experiences, web content, content management, web design
    
Adobe
By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : 
content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe
By: Adobe     Published Date: Jun 06, 2013
Strive for meaningful engagement with intelligent marketing. Marketers are seeing the writing on the wall: As important as it is to have beautiful and creative content, you have to make sure you're getting it in front of the right people, in the right places, and at the right times.
Tags : 
digital trends, user experience, event presentations, content marketing
    
Adobe
By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : 
digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
Tags : 
customer experience management, digital experiences, customer experience
    
Adobe
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : 
search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
Tags : 
adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : 
adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe
By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
Tags : 
gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing
    
Adobe
By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : 
social media, digital, brands, marketing campaign, consumer, digital marketplace
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
Tags : 
adobe digital advertising, social advertising, search advertising
    
Adobe
By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : 
influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
Tags : 
inkling, publishing, content creation, publishing industry, product innovation, publishing it, software systems, software development
    
Inkling
Start   Previous    151 152 153 154 155 156 157 158 159 160 161 162 163 164 165    Next    End
Search White Papers      

Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter