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market leadership

Results 26 - 50 of 55Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
Tags : 
integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
By: Polycom     Published Date: Jul 24, 2014
Manufacturing is on the move. Leading companies are relocating near supply and demand, as well as the best talent. They’re digitizing operations to automate critical processes and enable crowdsharing. Manufacturers are building innovation hubs to accelerate R&D. They’re wooing – and retaining – talent with continuous knowledge sharing and professional development opportunities. And they’re using an array of technologies to capture and leverage the insights and skills of their best thinkers: industry visionaries, emerging technology experts, and process reengineers. Manufacturers are doing this quietly and consistently. To take aim at the target of market leadership, it pays to draw closer – and then closer still. Are you ready?
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manufacturing
    
Polycom
By: Jobvite     Published Date: Mar 14, 2014
As recruiting continues its evolution into a more marketing focused function, recruiters are increasingly craving enhanced technology that speaks directly to their needs. But getting executive leadership to understand this fact—and invest in recruiting beyond the generic HR suite—is still an uphill battle. If you band with the right alliances, however, and uncover a vendor solution that can deliver the ROI you need while satisfying your IT and reporting requirements, you will make a strong business case that executives will have difficulty denying.
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vendor solution, reporting requirements, business sponsor, hr suites, job seekers, ats, technology requirements, human resource technology
    
Jobvite
By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
By: Silverpop     Published Date: Feb 04, 2013
High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.
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Silverpop
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
By: IBM     Published Date: Jun 13, 2016
Great leaders are hiding in every corner of your organization. Great leaders are the backbone of successful organizations but not everyone should be a leader. The challenge is identifying them and developing the qualities that your organization values. IBM Kenexa has the largest assessment library in the market from tests that measure skills, culture, fit, motivation and personality. And with 36 million people assessed annually, we know what great leaders look like! Watch this webinar and learn how you can: Hire for leadership behaviors Identify high potential leaders in your organization Develop your leadership pipeline
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leadership, ibm, ibm kenexa, leadership behavior, recruiting software/services
    
IBM
By: SAP     Published Date: Feb 05, 2008
Many CEOs have told us that business transformation needs to be done effectively and efficiently, without much disruption to the business. And it should be a continuous process, not a one-time event. Continuous business transformation, accomplished over time, requires a new degree of flexibility and adaptability in all parts of the enterprise. So how do you get ready to change and continue to change?
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sap, business transformation, enterprise applications, market leadership, application integration, best practices, business management
    
SAP
By: SAP     Published Date: Jan 06, 2009
This paper offers concrete practices, processes, and recommendations to drive the ROI of a company's IT investment (ROIT) via key areas for improvement and the value of improvement.
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sap, business transformation, enterprise applications, market leadership, business value, roi, roit, business activity monitoring
    
SAP
By: SAP     Published Date: Mar 13, 2009
Read this Whitepaper to learn about the practices and technology related to business process management (BPM). This Whitepaper includes explanation of basic concepts, examines the transformational effect on the enterprise, and analyzes the value that BPM can create.
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sap, business transformation, enterprise applications, market leadership, business value, roi, roit, bpm
    
SAP
By: Yello     Published Date: Mar 14, 2016
You conducted hours of talent acquisition software research, sat through countless sales demos, made multiple vendor comparisons and you finally found the best recruitment software for your company. You’re ready to sign the dotted line so you can measure your recruitment marketing ROI, automate candidate communications, eliminate paper resumes and more. But first, the tough part: selling the C-Suite on the value. Use this guide as your roadmap to get your leadership team bought in and excited for the recruiting year ahead.
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yello, talent acquisition, talent acquisition software, marketing roi, recruiting
    
Yello
By: SAS     Published Date: Mar 06, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
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SAS
By: BlackBerry     Published Date: Apr 12, 2010
Incumbered by paper-based workorders and instructions relayed verbally, Cable TV company Videotron needed a solution that helped manage service requests in a way that cut costs, sets it apart from the competition, and showed market leadership.
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blackberry, videotron, automation, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing
    
BlackBerry
By: Cisco     Published Date: Jul 11, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions. One important step in the journey to becoming a digital organization is to transform into an agile business—and it is impossible to do so without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology in 2015 to make IT more agile, according to ZK Research.
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Cisco
By: IBM     Published Date: May 20, 2013
Reliance Life Insurance launched a comprehensive self-service portal solution that has enabled it to expand rapidly and cost effectively in India’s burgeoning life insurance market, and gain market insights into the kinds of offerings Indian consumers are looking for. By optimizing its product portfolio, Reliance was able to double its market share and become one of the most competitive companies. Getting the right products and features to market 50 percent faster enabled Reliance to emerge as an innovator in India’s life insurance industry.
Tags : 
reliance life insurance, gaining, market, leadership, self-service, portal, solution, ibm
    
IBM
By: Cisco     Published Date: Dec 21, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions.
Tags : 
    
Cisco
By: Epicor     Published Date: Nov 02, 2015
While a manufacturing execution system (MES) is often viewed as “just” a tool for helping the “shop people” go about their day-to-day tasks, the fact is that such a system also has more than ample potential to help transform the shop floor into a business center of excellence, and propel the company forward as it targets market leadership. Performance efficiencies gained with MES can open up the possibility of increasing output and profitability, all with existing production assets. MES can offer a quick, hassle-free way to turn shop floor operations into a corporate center of excellence.
Tags : 
mes, statistical process control, statistical quality control, manufacturing, technology, manufacturing operations, data management, quality control
    
Epicor
By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping
    
Marketo
By: Progress Software     Published Date: Mar 12, 2014
This paper demonstrates how Progress DataDirect Connect helps you accelerate your business by paving the way for operational excellence, customer satisfaction, revenue growth, profitability and market leadership.
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progress software, connectivity, isv, datadirect connect, customer satisfaction, software development, data management
    
Progress Software
By: Chally Group Worldwide     Published Date: Mar 21, 2011
Is Your Sales Force Ready to Transform?
Tags : 
sales, transformation, marketing, talent management, human resources, leadership
    
Chally Group Worldwide
By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
Tags : 
spredfast, social business, social media, social marketing, brand awareness, thought leadership
    
Spredfast, Inc.
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