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Results 76 - 100 of 178Sort Results By: Published Date | Title | Company Name
By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
Tags : 
best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales, lead, leads, lead gen
    
Citrix Online
By: Citrix Online     Published Date: Mar 25, 2009
Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
Tags : 
gotowebinar, gotomeeting, go to meeting, gtm, gtw, citrix, sales tools, marketing tools, marketing, sales, business fitness
    
Citrix Online
By: White Horse     Published Date: Sep 27, 2010
A social media management platform can take your brand's social presence to new heights. This Webinar provides a side-by-side comparison of the product features and pricing for ten of the top tools.
Tags : 
social media, interactive marketing, marketing, social media tools, social media management platform
    
White Horse
By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
Tags : 
webtrends, targeting, data mart, marketing tools, segmentation, segments
    
Webtrends
By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
    
Marketo
By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
Tags : 
marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi, marketing automation, collaborative commerce
    
Marketo
By: Jobvite     Published Date: Mar 31, 2015
Recruiting has traditionally been considered a function of Human Resources, but with new tools on the market and new strategies in the air, some are saying it belongs with the marketing team. Others are suggesting Talent Acquisition be pulled out into it’s own unique department in larger organizations. There are innovative strategies that address the changing landscape of digital relationships and networks, and powerful new tools that can seem magical when you’re trying to find the perfect candidate for the available position. Understanding these strategies and harnessing these tools will prepare you to source, screen, interview and hire the best talent for your growing organization. Read this ebook to learn more.
Tags : 
hiring, employment, jobseekers, talent acquisition, interview, sourcing, talent pools
    
Jobvite
By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
Tags : 
ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, recruiting software/services
    
IBM
By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
Tags : 
webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid, day-of, actionable, conferencing, questions, practical
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, marketplace, saving, task, integration, return
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. We’re here to debunk the most common webinar myths.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, myth, misconceptions, companies, debunk
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
Tags : 
webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools
    
ReadyTalk
By: emedia     Published Date: May 26, 2010
Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.
Tags : 
emedia, lead generation, white paper, b2b, roi, marketing tools, plans
    
emedia
By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
Tags : 
survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer, enterprise survey tool, survey tools
    
Qualtrics
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : 
mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
    
Adobe
By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
sports marketing, ibm, digital strategies, cloud, analytics, operations, it management, knowledge management, storage, data management
    
IBM
By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports marketing, media, entertainment, digital business model, cloud, cloud computing
    
IBM
By: IBM     Published Date: Oct 18, 2016
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
Tags : 
ibm, marketing, box, ibm box, campaigns, knowledge management, enterprise applications, platforms
    
IBM
By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
Tags : 
fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.
By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Tags : 
pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques
    
Vocus, Inc
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Tags : 
silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database, bounce and unsubscribe, multitrack/multistep campaign, single-message campaign
    
Silverpop Engage B2B
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Tags : 
pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot
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