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Results 1 - 11 of 11Sort Results By: Published Date | Title | Company Name
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
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customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
Business users want the power of analytics—but analytics can only be as good as the data. To perform data discovery and exploration, use analytics to define desired business outcomes, and derive insights to help attain those outcomes, users need good, relevant data. Executives, managers, and other professionals are reaching for self-service technologies so they can be less reliant on IT and move into advanced analytics formerly limited to data scientists and statisticians. However, the biggest challenge nontechnical users are encountering is the same one that has been a steep challenge for data scientists: slow, difficult, and tedious data preparation.
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Waterline Data & Research Partners
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
Tags : 
data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
By: MeQuilibrium     Published Date: Jul 25, 2018
Change is inevitable. Any successful business manager knows their organization must continually evolve to stay relevant and competitive. Whether it’s the packaged goods company that has reached the limits of its market, or the financial giant integrating a new software platform, or the global corporation building teams, adaptability is imperative. Having resilient employees that are open to change and better equipped to cope with stress is key. But it may surprise you to learn who among your employees will weather the storm and who won’t. The Chief Technology Officer? Or the lead on the innovation project? Your top analyst? While some managers understandably assume that their highest earning, most highly educated employees are all highly resilient, they may need to think again. A study from meQuilibrium, the only clinically validated resilience building program on the market today, conducted by behavioral scientist Wendy Lynch, Ph.D., and psychologist Andrew Shatté, Ph.D., shows that a
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MeQuilibrium
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : 
b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
By: Delta Risk     Published Date: Jun 07, 2016
Nowhere else could that wise advice be more relevant than in contemplating the effects of cyber attacks on financial institutions. As stated in a recent issue of the FDIC’s Supervisory Insights, the risks presented by cyber attacks have become “one of the most critical challenges [in the last decade] facing the financial services sector due to the frequency and increasing sophistication of cyber attacks.” In just a year’s time, from 2014 to 2015, the occurrence of security incidents increased 38 percent as reported in a survey of 10,000 security, IT, and executive personnel. Just as concerning, the attackers perpetrating these breaches were able to compromise the victim organization within a matter of minutes in 60 percent of cases.
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cyber threats, security breaches, malware and vulnerabilities, internet security, security
    
Delta Risk
By: Delta Risk     Published Date: Sep 21, 2016
Nowhere else could that wise advice be more relevant than in contemplating the effects of cyber attacks on financial institutions. As stated in a recent issue of the FDIC’s Supervisory Insights, the risks presented by cyber attacks have become “one of the most critical challenges [in the last decade] facing the financial services sector due to the frequency and increasing sophistication of cyber attacks.” In just a year’s time, from 2014 to 2015, the occurrence of security incidents increased 38 percent as reported in a survey of 10,000 security, IT, and executive personnel. Just as concerning, the attackers perpetrating these breaches were able to compromise the victim organization within a matter of minutes in 60 percent of cases.
Tags : 
cyber threats, security breaches, malware and vulnerabilities, internet security, security
    
Delta Risk
By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
By: Oracle Primavera     Published Date: Feb 10, 2015
Organizations with a strategy execution system are three times more likely to achieve success. Fortunately there are ways to improve your chance of producing relevant, executable strategy. In this executive brief, Harvard Professor Robert Kaplan provides practical advice on how to define strategic outcomes, measure your projects’ strategic success, and bind execution to strategy. He discusses project and portfolio management tools that can reach across the entire organization, capturing data on projects’ content, objectives, performance, and spending.
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oracle, integrating strategy, strategic projects, project management
    
Oracle Primavera
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