• RSS
  • Twitter
  • FaceBook

Related Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.

segmentation

Results 1 - 25 of 172Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
Tags : 
    
Adobe
By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
Tags : 
zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : 
neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Tags : 
lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
Tags : 
napco, target marketing, customer segmentation
    
TargetMarketing
By: Cisco     Published Date: Mar 22, 2019
Be proactive in protecting your data center with complete visibility, multilayered segmentation, and threat protection that follow the workload everywhere.
Tags : 
    
Cisco
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Tags : 
sd-access, segmentation, network fabric, wan, automation, cisco, analytics
    
Cisco EMEA
By: Cisco EMEA     Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
Tags : 
centralized operations, management, intelligent systems, multi vendor support, cloud, cisco
    
Cisco EMEA
By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
Tags : 
    
HERE Technologies
By: Cisco     Published Date: Feb 23, 2016
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
Tags : 
network management, network secuirty, network optimization, networking, security, best practices, productivity, project management
    
Cisco
By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
Tags : 
    
Adobe
By: Dome9     Published Date: Apr 25, 2018
AWS provides powerful controls to manage the security of software-defined infrastructure and cloud workloads, including virtual networks for segmentation, DDoS mitigation, data encryption, and identity and access control. Because AWS enables rapid and elastic scalability, the key to securing cloud environments is using security automation and orchestration to effectively implement consistent protection across your AWS environment. The following eBook will discuss Dome9 best practices for using AWS controls to establish a strict security posture that addresses your unique business needs, and maintaining consistency across regions, accounts, and Virtual Private Clouds (VPCs) as your environment grows.
Tags : 
    
Dome9
By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
Tags : 
adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment, quality of service
    
Adobe
By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Tags : 
adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting, data management, business management, customer interaction service
    
Adobe
By: VMware     Published Date: Oct 05, 2015
Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®. Download your free copy now.
Tags : 
vmware, zero trust, forrester research, network security, network security solution, micro segmentation, carahsoft, security, network performance, data protection, database security
    
VMware
Start   Previous   1 2 3 4 5 6 7    Next    End
Search White Papers      

Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter