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social lead tool

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By: Cherwell Software     Published Date: Apr 24, 2019
Founded over a century ago for the betterment of society, The London School of Economics and Political Science (LSE) is one of the foremost social science universities in the world. The prestigious University has produced some of the leading lights in fi elds including law, economics, history and politics, with dozens of Nobel Prize winners and Members of Parliament among its alumni. Today, the LSE is home to more than 10,000 students and 3,300 staff, placing considerable demand on its IT service management team. However, as the university continued to expand in scope and complexity, its support team looked for new solutions to overcome the infl exible and outdated service management tools. Nicos Kyriacou, IMT Service Management Offi cer at LSE, explained: “We had the same tool for over a decade and it was so rigid that we were forced to adapt our working practices around it, rather than vice versa.
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Cherwell Software
By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
By: RolePoint     Published Date: Apr 12, 2016
Over the last three years, social networks have experienced exponential growth. Employee networks have grown accordingly, offering access to structured career data through sites like LinkedIn in particular, and unstructured data through networks like Facebook. Employees are continually adding new contacts and growing personal networks. Job posting tools that share jobs into social networks are often described as social referral tools, though this is an inaccurate and misleading description. The more sophisticated of these tools create unique links for sharing that enable employers to identify which of their employees originated the share. This is useful for recognition and reward, whilst the practice of sharing jobs in the wider network is to be encouraged in order to reach job seekers who are browsing or using search engines to identify opportunities. Job seekers are increasingly connecting with their peers in organizations they want to work for. Encouraging employees to share jobs in
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rolepoint, social referral, facebook, linkedin, career data, personal network, data management
    
RolePoint
By: IBM     Published Date: Jan 06, 2016
Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.
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recruitment, marketing, talent acquisition, recruiting strategy, talent search, social strategy, lead management tool
    
IBM
By: IBM     Published Date: Oct 31, 2014
Cloud computing, mobility, social technology, DevOps, embedded intelligence, and big data bring complexity to the datacenter. To cope, IT leaders are turning to new IT service management tools to help them analyze and optimize their on-premises, cloud, and hybrid operations while accelerating their pace of innovation.
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it delivery, smarter it, social technology, devops
    
IBM
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