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social marketing

Results 151 - 175 of 481Sort Results By: Published Date | Title | Company Name
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : 
b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : 
b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
Tags : 
facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
    
Tracx
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : 
transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media, wireless communications, wireless messaging
    
Interactive Intelligence
By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : 
social media, marketing, marketing tools, emerging marketing, digital
    
MediaVantage
By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
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acquia, tco, open source social publishing, business software, drupal, web marketing, content management systems
    
Acquia
By: GoToMeeting     Published Date: Oct 08, 2013
The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications. Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process. This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster.
Tags : 
social, marketing, citrix podio, social media, pim bilderbeek, brian partridge, yankee group, connectivity, enterprise, enterprise applications, best practices
    
GoToMeeting
By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
    
Webtrends
By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica
By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : 
paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, mobile computing, mobile data systems, mobile workers, smart phones
    
IBM
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
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ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels
    
IBM
By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
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analytics, social media, best practices, crm, marketing
    
IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : 
analytics, social media, best practices, crm, marketing, business intelligence
    
IBM
By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : 
adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
Tags : 
kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
By: Jive Software     Published Date: Aug 29, 2012
Today’s marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. Learn how marketers are achieving success with social business technology.
Tags : 
marketing productivity, marketing teams, social business technology, team collaboration
    
Jive Software
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy
    
Crimson Hexagon
By: Mass Relevance     Published Date: Jun 27, 2013
Sneak Peak of a Few Integrations Featured in the Summer Look Book 2013
Tags : 
mass relevance, summer lookbook, pinterest, vine, social integrations . marketing, audience, branding
    
Mass Relevance
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