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Results 176 - 200 of 23427Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Sep 14, 2011
Open Source solutions present not only a cost alternative, but also an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Drupal to various proprietary Content Management systems.
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acquia, technology, drupal site, open source, organize content, source, interaction, display, wireless infrastructure, web development, web services, application integration, analytical applications
    
Acquia
By: Acquia     Published Date: Sep 14, 2011
Today, digitally savvy companies manage a growing set of web experiences. Learn about three ways to capitalize on Drupal to gain a consistent, yet flexible and extensible platform for content delivery.
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acquia, technology, drupal-powered enterprise, website, configuration, hybrid, core modules, enterprise resource planning, enterprise software, web development, web services, web service management
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia, it management, knowledge management, enterprise applications
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio, searchforce, omniture, clicable
    
Acquirgy
By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content
    
Acrolinx
By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx
By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
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Acrolinx
By: Acronis     Published Date: Apr 26, 2011
Closing the Virtualization Loop white paper identifies the objectives in the next phase of virtual machine backup and recovery and provides recommendations on how to improve backup and disaster recovery in a hybrid IT environment.
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acronis, virtualization, backup and recovery, disaster recovery, roi, tco, virtual server backup, virtual server, backup, vmware backup, storage virtualization, server virtualization
    
Acronis
By: Acronis     Published Date: Dec 28, 2011
Taneja Group recently carried out a competitive assessment to put Acronis vmProtect 6 against Veeam in a head to head shoot-out. vmProtect 6 delivered across the board - demonstrating better simplicity, higher performance, and lower resource consumption.
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virtualization, virtualization software, disaster recovery, backup virtual machines, vmware backup, p2v, vmware data recovery, backup virtual server, virtualization backup, virtual backup, server migration, migrate from physical to virtual, v2v, migrate from virtual to virtual, acronis, veeam, vmprotect, acronis vmprotect, vm protection, backup and recovery
    
Acronis
By: Acronis     Published Date: Dec 28, 2011
According to a 2010 ESG survey, 73% of midmarket companies face "significant revenue loss or other adverse business impact" within three hours of experience downtime. Read this article to find out why you need the automated disaster recovery plan that's built in to Acronis Backup & Recovery® 11!
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automated disaster recovery, server backup, server disaster recovery, server data protection, windows server backup, vmware disaster recovery, hyper-v disaster recovery, server backup, backup vmware, backup hyper-v, acronis, acronis backup & recovery, image-based backup, backup virtual machine, backup and recovery, storage area networks, storage management
    
Acronis
By: Acronis EMEA     Published Date: May 18, 2015
This book is a guide to modern data protection for IT professionals that covers the simplest file backup scenarios to comprehensive protection strategies for businesses with complex IT environments.
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backup, data protection, data security, protection strategies, recovery, cloud computing, virtualization, backup types, recovery tools, data backup, anti spam, anti spyware, disaster recovery, database security, data warehousing
    
Acronis EMEA
By: Acronis EMEA     Published Date: May 18, 2015
Download this quick sales guide to find out the main benefits and unique selling points of choosing Acronis Backup Advanced solution.
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acronis backup solution, backup, backup solutions, acronis management server, backup advanced soluion, recovery, cloud, cloud computing, sales guide, acronis solutions, disaster recovery, security management, application integration, data protection, database security
    
Acronis EMEA
By: Acronis EMEA     Published Date: May 19, 2015
Download this paper to uncover the steps needed to mobilise your workforce and become more productive.
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mobilise your workforce, mobility, productivity, content, data, access, mobile device management, security access, access control, mobile computing, mobile data systems, mobile workers, smart phones
    
Acronis EMEA
By: Acronis EMEA     Published Date: May 19, 2015
This paper provides information on how Acronis Access Advanced enables enterprise IT to provide their users using any device to securely access, sync and share corporate content while maintaining control over security and compliance.
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security, security content, mobile enterprise, mobility, acronis, acronis access advanced, security access, compliance, share corporate content, sync, enterprise security, acronis access advanced solution, access control, application security, mobile computing, mobile data systems, pci compliance
    
Acronis EMEA
By: Acronis EMEA     Published Date: May 19, 2015
The Morse Group is now comprised of a strong network of member companies with more than $150 million in annual sales that deliver services in the electrical, energy and construction markets.
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mobility, acronis access solution, increase your competitiveness, mobilised workforce, improving productivity, acronis access, secure competitive, mobile device, share documents, authentication, visibility, access control, application security, identity management, internet security, mobile computing, mobile data systems
    
Acronis EMEA
By: Acronis EMEA     Published Date: May 21, 2015
This Case Study reveals how companies are addressing today's Disaster Recovery challenges across physical, virtual and cloud environments.
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data protection, cloud, cloud computing, disaster recovery, technologies, recovery, infrastructure, data security, cloud environments, security, application security, data integration, database security
    
Acronis EMEA
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