• RSS
  • Twitter
  • FaceBook

Related Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.

key

Results 51 - 75 of 3712Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
Tags : 
adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
Tags : 
digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
By: Adobe     Published Date: Mar 07, 2013
This report: highlights the importance and challenges of Big Data, Outlines the changing role of key business decision makers in driving big data initiatives and explains how businesses can better understand their customers and unlock new revenue.
Tags : 
big data, customer engagement, personalisation, customer experience
    
Adobe
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
    
Adobe
By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
    
Adobe
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : 
measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
Tags : 
digital publication platform, content marketing, customer relationship management, customer satisfaction, content delivery
    
Adobe
By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
Tags : 
adobe digital advertising, social advertising, search advertising
    
Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, application integration, content delivery, content management system, document management
    
Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, application integration, content delivery, content management system, document management
    
Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, application integration, content delivery, content management system, document management
    
Adobe
By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : 
customer experience, marketing, data management
    
Adobe
By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
Tags : 
mobile, data management, mobile first, application performance management
    
Adobe
By: Adobe     Published Date: Jun 01, 2016
This report explores the evolution of the key features of course apps mobility, interactivity, engaging design, and integrated analytics — and showcase how course apps are sparking new thinking in higher education about the next iteration of digital learning resources.
Tags : 
education, mobility, mobile applications, apps, course apps, mobile applications, interactivity, apps for education
    
Adobe
By: Adobe     Published Date: Mar 21, 2017
Perks and benefits evolve. What was once cool quickly becomes standard. Today, speed and ease of necessary tasks have become key differentiators for organizations.
Tags : 
    
Adobe
By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Tags : 
customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe
By: Adobe     Published Date: May 15, 2014
66% of marketers don’t think their companies will succeed unless they have a digital marketing approach. We believe they're right. Marketing in a Digital World follows the results of four companies as they implement their digital marketing transformations. Along the way, you'll learn five steps that every organization should take to revolutionize their marketing and see how Adobe plays a key part in their success.
Tags : 
adobe, psg, digital marketing, customer experience, marketing, customer engagement, big data, digital transformation
    
Adobe
By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
mix optimization, marketing platform, planning cycles, data collection
    
Adobe
By: Adobe     Published Date: Dec 08, 2014
When it comes to digital asset management (DAM) projects and rich media, marketers and IT professionals struggle to find the best ways to store, share, and deliver assets across devices. The Gartner Three Best Practices for Digital Asset Management Projects report identifies the key DAM challenges facing organizations and provides recommended strategies and best practices.
Tags : 
asset management, dam, rich media, metadata issues
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : 
adobe, benchmark, search, spend, cpc, pla, advertising, google
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
Tags : 
analytics program, stakeholders, adobe, marketing, personalization
    
Adobe
By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Tags : 
adobe, mobile, strategy, devices, engagement, measurement, apps, optimization
    
Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Papers      

Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter