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market leadership

Results 1 - 25 of 54Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan
By: BlackBerry     Published Date: Apr 12, 2010
Incumbered by paper-based workorders and instructions relayed verbally, Cable TV company Videotron needed a solution that helped manage service requests in a way that cut costs, sets it apart from the competition, and showed market leadership.
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blackberry, videotron, automation, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing, mobile computing, mobile data systems, pda, smart phones, wifi, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless messaging
    
BlackBerry
By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
By: CA WA     Published Date: Aug 15, 2008
One of the most dramatic innovations in the infrastructure management marketplace in the last five years is the rise of Network Change and Configuration Management (NCCM) as a strategic requirement. This white paper will focus on the strong values that NCCM can bring to reliability, risk and cost management, as well as some of its powerful operational and lifecycle asset values. This report will also introduce the CA SPECTRUM Network Configuration Manager as a distinctive leadership offering.
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configuration management, configuration, change management, change, network management, ca wa, computer associates, workload automation, networking, ip telephony, voice over ip
    
CA WA
By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
By: Chally Group Worldwide     Published Date: Mar 21, 2011
Is Your Sales Force Ready to Transform?
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sales, transformation, marketing, talent management, human resources, leadership
    
Chally Group Worldwide
By: Cisco     Published Date: Jul 11, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions. One important step in the journey to becoming a digital organization is to transform into an agile business—and it is impossible to do so without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology in 2015 to make IT more agile, according to ZK Research.
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Cisco
By: Cisco     Published Date: Dec 21, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions.
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Cisco
By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intel® to learn more.
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Dell EMC
By: DocuSign     Published Date: Apr 24, 2018
We live in a mobile, digital era where health information is at our fingertips. With the touch of a button, patients can see test results, track prescriptions, and sign up for clinical research. And yet it still takes over a decade to bring breakthrough treatments to market. Scientific productivity must improve: clinical trials are costly and time-consuming, and regulations mandate increased scrutiny and compliance. The patients who rely on your scientific leadership are expecting more. How are you meeting their needs? While intensive research and study are still a prerequisite for success, there is a better way to develop new products and therapies. Download the eBook for best practices to drive digital adoption in life sciences.
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DocuSign
By: Epicor     Published Date: Nov 02, 2015
While a manufacturing execution system (MES) is often viewed as “just” a tool for helping the “shop people” go about their day-to-day tasks, the fact is that such a system also has more than ample potential to help transform the shop floor into a business center of excellence, and propel the company forward as it targets market leadership. Performance efficiencies gained with MES can open up the possibility of increasing output and profitability, all with existing production assets. MES can offer a quick, hassle-free way to turn shop floor operations into a corporate center of excellence.
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mes, statistical process control, statistical quality control, manufacturing, technology, manufacturing operations, data management, quality control, material handling, plant management, production logistics, business intelligence
    
Epicor
By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
IBM retained its position as a "Leader" in the 2017 Gartner Magic Quadrant for Application Security Testing. Read our complimentary version of the Gartner report to learn: Critical trends in the Application Security Testing market. Why IBM maintained a Leadership position in a report that spanned 18 Application Security vendors. Detailed criteria that determine how all of the vendors are positioned in the Magic Quadrant.
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ibm, application security, gartner, application security testing
    
Group M_IBM Q1'18
By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Building on 25 years of server market leadership, the HPE ProLiant Gen9 portfolio—which includes HPE OneView software for simplified, converged management—offers optimal performance, increased storage, reduced energy consumption, and greater visibility and control across IT environments. Now everyone from enterprises to small and medium businesses (SMBs) can lower the cost of IT services, reduce delivery times, and improve their overall performance to gain a competitive edge. Download this white paper to learn more about the HPE ProLiant Gen9 portfolio.
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Hewlett Packard Enterprise
By: Hitachi Vantara     Published Date: Mar 21, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets. What’s needed is a common resource that both IT and business managers intrinsically value, one that can guide decisions about new business initiatives and related technology investments. That rallying point is enterprise data. Because incumbents possess richer reserves of business information, they wield a competitive advantage that even the most disruptive insurgents can’t claim. The key is for established companies to unlock the full potential of this important resource to fuel business transformation and help to maintain their leadership positions in volatile and quickly evolving markets.
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Hitachi Vantara
By: IBM     Published Date: May 20, 2013
Reliance Life Insurance launched a comprehensive self-service portal solution that has enabled it to expand rapidly and cost effectively in India’s burgeoning life insurance market, and gain market insights into the kinds of offerings Indian consumers are looking for. By optimizing its product portfolio, Reliance was able to double its market share and become one of the most competitive companies. Getting the right products and features to market 50 percent faster enabled Reliance to emerge as an innovator in India’s life insurance industry.
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reliance life insurance, gaining, market, leadership, self-service, portal, solution, ibm, competitive
    
IBM
By: IBM     Published Date: Jun 13, 2016
Great leaders are hiding in every corner of your organization. Great leaders are the backbone of successful organizations but not everyone should be a leader. The challenge is identifying them and developing the qualities that your organization values. IBM Kenexa has the largest assessment library in the market from tests that measure skills, culture, fit, motivation and personality. And with 36 million people assessed annually, we know what great leaders look like! Watch this webinar and learn how you can: Hire for leadership behaviors Identify high potential leaders in your organization Develop your leadership pipeline
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leadership, ibm, ibm kenexa, leadership behavior, recruiting software/services
    
IBM
By: Jobvite     Published Date: Mar 14, 2014
As recruiting continues its evolution into a more marketing focused function, recruiters are increasingly craving enhanced technology that speaks directly to their needs. But getting executive leadership to understand this fact—and invest in recruiting beyond the generic HR suite—is still an uphill battle. If you band with the right alliances, however, and uncover a vendor solution that can deliver the ROI you need while satisfying your IT and reporting requirements, you will make a strong business case that executives will have difficulty denying.
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vendor solution, reporting requirements, business sponsor, hr suites, job seekers, ats, technology requirements, human resource technology
    
Jobvite
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
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