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Results 1 - 25 of 39Sort Results By: Published Date | Title | Company Name
By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
By: Ahead     Published Date: Jun 05, 2019
Digital transformation will fail without a commitment to automation - what AHEAD refers to as Relentless Automation. With the advent of public cloud and all of its promise, along with the ripple effect from the DevOps mantra of “automate everywhere”, technology teams must spin up new infrastructure, maintain configurations, and set up and tear down environments much faster than ever before. Of course, no one should automate for the sake of automating, or to simply be ahead of the curve. But while not every activity warrants automation - whether due to the complexity and nuance of the task, or its infrequent occurrence - Relentless Automation means identifying those tasks and processes where the benefits of automation outweigh both its upfront and recurring costs. Thankfully, the business benefits of standardizing and automating IT work are easy to spot: > Freeing up staff for higher value work > Reduction in errors and process variability > More auditability and accountability, helping
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Ahead
By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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AuditBoard
By: Bronto     Published Date: Sep 09, 2013
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
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email deliverability, email marketing, dedicated ip, dedicated internet protocol
    
Bronto
By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
Gartner’s Continuous Delivery Automation Magic Quadrant (MQ) analyzes the current market solutions and their effectiveness in responding to the demands of the modern business. The MQ is created on a tool’s ‘ability to execute’ and its ‘completeness of vision.’ When assessing CA Continuous Delivery Automation, Gartner highlights its ability to ‘provide scalability, resilience, security and enterprise management connectivity.’ The analysis also goes much deeper to cover the strengths, weaknesses and various nuances of all the automation products on the market.
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CA Technologies_Business_Automation
By: CMO.com     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study, digital trends
    
CMO.com
By: Cognizant     Published Date: Oct 23, 2018
As financial services firms embrace digital, they need business assurance strategies that extend conventional quality assurance methods to address the nuances of emerging technologies such as blockchain and advanced artificial intelligence (AI). At the same time, they also need assurance that their strategies can accommodate changes in the ever-shifting regulatory landscape wrought by the acceleration of digital within the core of their businesses. This white paper explores how financial firms can excel in digital by holistically addressing the quality of business processes built on disruptive technologies while assuring compliance to regulations.
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cognizant, finance, digital
    
Cognizant
By: Crimson Hexagon     Published Date: Jun 13, 2013
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
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social media, nameplate marketing, social data
    
Crimson Hexagon
By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
By: Dun & Bradstreet     Published Date: Oct 21, 2016
When it comes to data-inspired growth, cutting costs isn’t the answer. As a CFO, you’re in a strong position to help teams explore what is possible within a business, under what constraints and in what time frame. Envision yourself as a strategist, enabler, and connector. In addition to appeasing your executive teams and shareholders, you’re also in a strong position to help your company reach new heights. Examine the nuances within your data, and align around a common set of growth goals. Download this white paper to learn more.
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Dun & Bradstreet
By: Forcepoint     Published Date: May 14, 2019
The CISO, Head of Human Resources, CIO, and Chief Legal Council are not the cast of characters you would expect to see solve a data protection challenge. Yet, the GDPR’s far-reaching impact has forced teams who typically don’t work together to collaborate to solve a nuanced problem they never thought they would have. Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
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Forcepoint
By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q2'19
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
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healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas, health care marketing plan, health insurance marketing strategies, ideas for healthcare marketing
    
Hacker Group, Inc.
By: HP Virtualization     Published Date: Mar 22, 2010
Virtually every organization understands that its successful operation depends on the continuous availability of its applications. Most companies rely on internal applications-ranging from enterprise resource planning to payroll systems-to keep the wheels of their enterprise turning. They also depend on external-facing applications for everything from selling products to their customers to automating the supply chain with suppliers and partners. The failure of any of these mission-critical applications could be catastrophic to a business.
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business continuity, servers, application integration, best practices, business activity monitoring, business management, it spending, return on investment
    
HP Virtualization
By: HSBC     Published Date: May 31, 2019
International expansion is a dream for many organizations. It’s often the key to unlocking opportunities and tapping into new markets. If you’re planning to expand across borders, it’s essential to have a thorough understanding of the rules and regulations in the respective geographies you’re seeking to settle into. The reality is, this knowledge is critical to your success. And while you may feel secure in your knowledge of domestic rules and regulations, the rules outside of the US can be entirely different. From the ingredients in your products to CO2 emissions to employment practices and beyond, you can expect to see rules and regulatory differences everywhere. It’s never safe to assume that procedures and practices will be similar to the ones you’re used to. Navigating new rules can be extremely complex, with nuances and ambiguities that are often difficult to foresee without proper strategic advisory. Fortunately, there are ways you can overcome these challenges. In this eBook, y
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HSBC
By: IBM MaaS360     Published Date: Jul 09, 2015
To maximize mobility, a nuanced strategy is the order of the day. For mobility’s transformative potential to be realized, IT needs to become a business partner that understands business drivers and then devises the technology roadmap to support everyone’s goals. Read this paper to learn more about mobility management.
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enterprise mobility management, technology roadmap, mobile devices, networking, security, it management, wireless
    
IBM MaaS360
By: Juniper Networks     Published Date: Oct 02, 2018
Without specific and explicit design decisions about not only the network architecture but also network operations,enterprises risk drifting toward a future of many clouds, each with their own operational nuances. Those who are not mindful about managing new additions increase the complexity of their network with each variation. This white paper discusses how to approach the design of the network and operations in the move from cloud to multicloud. The focus is on meeting the business needs of today and tomorrow, battling complexity, preserving the possibilities for options, and supporting IT’s role as the steward of technology decisions for the business.
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Juniper Networks
By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, knowledge management, data management
    
Meltwater
By: NetApp     Published Date: Mar 05, 2018
Companies are moving applications to the cloud with software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) usage increasing at a steady rate. IDC research has found that over half of organizations currently utilize a hybrid cloud configuration. For many companies, backing up data to the cloud is the easiest way to begin using the cloud. To achieve the benefits of backup to the cloud without taking on extra risk, IT leaders need to understand the nuances of cloud-based storage services and plan accordingly.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
By: Nuance     Published Date: Oct 01, 2009
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion, microsoft exchange, content delivery, content integration, content management system, document management, information management, records management, secure content management
    
Nuance
By: Nuance     Published Date: Apr 21, 2011
This white paper describes a list of pdf misconceptions versus the truth.
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nuance, pdf, collaboration, hardware, software, business intelligence, content delivery, content integration, content management system, document management, information management, records management, secure content management
    
Nuance
By: Nuance     Published Date: Jul 11, 2011
Knowledge that exists on paper tends to stay on paper, but in today's Internet-driven, knowledge-based economy, quick access to important information is critical.
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nuance, integrating paper, paper documents, content management, information assets, paper, analytical applications, data integration, content delivery, content management system
    
Nuance
By: Nuance     Published Date: Jul 11, 2011
By reading this document you will be able to assess the appropriate product requirements for your environment, determine acquisition costs, and understand what ongoing expenses you will bear after installing the product.
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nuance, evaluating, scanning, scan, scanning solutions, prepurchase, digital copier, digital scanner, productivity, business intelligence, enterprise resource planning, service oriented architecture, content management system
    
Nuance
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