• RSS
  • Twitter
  • FaceBook

Related Topics

Add White Papers

Get your company's white papers in the hands of targeted business professionals.

using data

Results 1 - 25 of 742Sort Results By: Published Date | Title | Company Name
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. That’s because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countries’ borders. Not having technology in place to help manage these requirements and increasing risks, or
Tags : 
collaboration, social media risk and reward, retention regulations, data, business requirements, it management, enterprise applications
    
Actiance, Inc.
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : 
acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
By: Adobe     Published Date: Aug 02, 2017
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently. The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual. This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
Tags : 
financial services, financial security, data security, cloud security, network security, business protection, adobe
    
Adobe
By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
Tags : 
data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
Tags : 
adobe, design, personalization, device, engagement
    
Adobe
By: Adobe     Published Date: Sep 20, 2016
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: - The experience design optimization process - How top brands are using data to design experiences that drive conversion - The four steps toward differentiating your brand with personalized experiences
Tags : 
adobe, customer experience, deisgn, experience deign optimization, enterprise applications
    
Adobe
By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
By: Adobe     Published Date: Oct 24, 2018
Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognize, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
Tags : 
    
Adobe
By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
Tags : 
    
Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
Tags : 
    
Adobe
By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
Tags : 
    
Adobe
By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
Tags : 
    
ADP
By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
Tags : 
financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
The cloud is a network of servers housing data, software, and services. Cloud services are commonly accessed via the Internet, instead of locally in a data center. Businesses are increasingly relying on the cloud for cybersecurity for two key reasons: 1. Due to a changing threat landscape, there’s a need for more scale, accuracy, experience, and collective intelligence. These resources are out of reach internally for most organizations. 2. There are fundamental limits with on-premises hardware mitigation appliances and enterprise data centers for Distributed Denial of Service (DDoS) and web attack protection.
Tags : 
cloud security, scale, data center, ddos
    
Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
By: Alteryx, Inc.     Published Date: Apr 21, 2017
As a financial services provider, you have probably invested hundreds of thousands, if not millions of dollars, in building an analytic infrastructure. But, do your line-of-business analysts and managers have access to the data and insights they need, when they need them? Three ways Alteryx can help you improve customer experience, manage risk and increase operational efficiency Case studies on how your peer financial services companies are using self-service data analytics for a competitive edge
Tags : 
    
Alteryx, Inc.
By: Alteryx, Inc.     Published Date: Sep 06, 2017
From small organizations using spreadsheets and visual discovery tools to large enterprises trying to improve data quality and delivery, data preparation difficulties are a major concern. Download your complimentary copy of the full report so you can tackle your data preparation challenges.
Tags : 
    
Alteryx, Inc.
By: Alteryx, Inc.     Published Date: Sep 07, 2017
Learn how organizations like Southwest Airlines are using self-service data analytics to make faster, more accurate decisions.
Tags : 
    
Alteryx, Inc.
By: Amazon Web Services     Published Date: Sep 05, 2018
Today’s businesses generate staggering amounts of data, and learning to get the most value from that data is paramount to success. Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on-demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Amazon Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. Organizations choose Amazon Redshift for its affordability, flexibility, and powerful feature set: • Enterprise-class relational database query and management system • Supports client connections with many types of applications, including business intelligence (BI), reporting, data, and analytics tools • Execute analytic queries in order to retrieve, compare, and evaluate large amounts of data in multiple-stage operations
Tags : 
    
Amazon Web Services
By: Amazon Web Services     Published Date: Sep 05, 2018
Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. It’s designed for speed and ease of use — but to realize all of its potential benefits, organizations still have to configure Redshift for the demands of their particular applications. Whether you’ve been using Redshift for a while, have just implemented it, or are still evaluating it as one of many cloud-based data warehouse and business analytics technology options, your organization needs to understand how to configure it to ensure it delivers the right balance of performance, cost, and scalability for your particular usage scenarios. Since starting to work with this technolog
Tags : 
    
Amazon Web Services
By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Local and regional governments around the world are using the cloud to transform services, improve their operations, and reach new horizons for citizen services. The Amazon Web Services (AWS) cloud enables data collection, analysis, and decision making for smarter cities. This whitepaper provides strategic considerations for local and regional governments to consider as they identify which IT systems and applications to move to the cloud. Real examples that show how cities can stop wasting money, move faster, and innovate.
Tags : 
    
Amazon Web Services EMEA
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Papers      

Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter