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Results 1 - 25 of 92Sort Results By: Published Date | Title | Company Name
By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3
By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe
By: FICO EMEA     Published Date: Aug 30, 2019
Fraud is a serious concern for the communications industry, with proceeds and services used by organised crime and terrorist networks. Whilst reliable statistics are difficult to come by, industry association Communications Fraud Control Association (CFCA) estimates the total global fraud loss at around $29bn annually. Of this, over $7bn is attributed to subscription fraud and account takeover. In an industry which is undergoing widespread digital transformation to streamline customer journeys and reduce operating costs through automation, preventing fraud is critical. Learn More
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telecom subscription fraud, prevent fraud, fight fraud
    
FICO EMEA
By: Asurint     Published Date: Aug 05, 2019
The majority of employers today perform background investigations of some type, according to the National Association of Professional Background Screeners (NAPBS). All background checks aren’t created equal, however. Whether you’re seeking to improve existing talent acquisition capabilities or are among the employers introducing a new background search policy, it’s vital to identify the right partner for background checks With so many options on the market, the quest for the best-fit background screening provider can seem overwhelming at first. To help cut through the clutter, we’ve compiled five basic questions, which home in on the central issues related to background checks and can help any organization identify the companies most capable of meeting their needs. ©
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Asurint
By: Asurint     Published Date: Aug 02, 2019
The majority of employers today perform background investigations of some type, according to the National Association of Professional Background Screeners (NAPBS). All background checks aren’t created equal, however. Whether you’re seeking to improve existing talent acquisition capabilities or are among the employers introducing a new background search policy, it’s vital to identify the right partner for background checks With so many options on the market, the quest for the best-fit background screening provider can seem overwhelming at first. To help cut through the clutter, we’ve compiled five basic questions, which home in on the central issues related to background checks and can help any organization identify the companies most capable of meeting their needs.
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Asurint
By: Eaton     Published Date: Jul 12, 2019
Every three years, members of the National Fire Protection Association (NFPA) meet to review, modify and add new National Electrical Code (NEC), or NFPA 70, requirements to enhance electrical safety in the workplace and the home. This year’s code review is well underway: the second draft of NEC 2020 is complete and the annual NFPA Conference and Expo is scheduled for late June. What follows is a preview of what are, in my opinion, the most significant code changes on track to pass. In this blog, I’ll explore the reasoning for each change and the future steps the NEC may take beyond 2020 regarding: Ground fault circuit interrupter (GFCI) protection Service entrance equipment Reconditioned equipment Performance testing Load calculations Available fault current and temporary power This is a high-level overview. In the coming months, my Eaton colleagues and I will dig deeper into each topic as part of a continuing series on the 2020 code review cycle.
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Eaton
By: Infosys     Published Date: Jul 02, 2019
Today’s workforce comprises growing numbers of digital natives who thrive on immersive and personalized digital experiences. Employee digital dexterity is an essential element of the next-generation workforce, which aligns well with our philosophy at Infosys. We developed this thought leadership paper in association with Gartner to highlight how Infosys Wingspan can help companies navigate their next in terms of transforming their workforce to be ready for tomorrow, by embarking on a journey from talent transformation to digital change management.
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Infosys
By: Eaton     Published Date: Jul 01, 2019
Every three years, members of the National Fire Protection Association (NFPA) meet to review, modify and add new National Electrical Code (NEC), or NFPA 70, requirements to enhance electrical safety in the workplace and the home. This year’s code review is well underway: the second draft of NEC 2020 is complete and the annual NFPA Conference and Expo is scheduled for late June.
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Eaton
By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
By: List Sotheby's International Realty, Singapore     Published Date: Feb 13, 2019
Branded residences are luxury homes associated to a premium brand that offers prestige and recognition through association, in addition to services it provides to its owners. The key themes that surround a branded residence are the emphasis on design, services, facilities and amenities, and architecture.
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List Sotheby's International Realty, Singapore
By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
By: E.ON     Published Date: Nov 21, 2018
Retail Week- in association with energy supplier E.OM- surveyed 50 senior level retailers in August 2018 that are responsible for sustainability activities at companies with an annual turnover of more than £50m. This whitepaper looks at the results of this survey and takes a closer look at environmentally friendly retailing. Download today to find out more.
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E.ON
By: Vena Solutions     Published Date: Oct 29, 2018
Even after more than 30 years, it's easy to see why Excel remains so popular. It's flexible, powerful and irreplaceable - especially in finance and accounting. But how well does it work in FP&A today? That's the question that Vena and the Association of Finance Professionals set out to answer in this objective research-based guide, Making Excel Work for FP&A. From taking advantage of Excel's full feature set, to adopting FP&A software built around Excel, there's no shortage of ways to get the most out of Excel for your FP&A needs.
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making excel work for fp&a, excel evolution, excel for finance, spreadsheet software, microsoft excel, power bi, financial planning and analysis, cpm, cpm systems, corporate performance management, data analytics, power pivot, microsoft office 365
    
Vena Solutions
By: Kronos     Published Date: Sep 24, 2018
This joint research product between IndustryWeek Custom Research and Kronos shines a light on manufacturing strategy, management practices and investment priorities over the next five years and beyond. While U.S. manufacturing employment has declined over the past 25 years, the future outlook is bright. Taken alone, the U.S. manufacturing sector would be the ninth-largest economy in the world, according to the National Association of Manufacturers.
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Kronos
By: Google     Published Date: Aug 23, 2018
"In a recent global survey conducted on behalf of Google Cloud in association with MIT SMR Custom Studio, respondents were asked: over the last two years, how has your overall confidence in the security of cloud applications and infrastructure changed? The response showed that 74% of respondents have become more confident in cloud security. Read this report and learn more about the measures organizations are taking to manage security across cloud platforms."
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Google
By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
By: Google     Published Date: Apr 30, 2018
"In a recent global survey conducted on behalf of Google Cloud in association with MIT SMR Custom Studio, respondents were asked: over the last two years, how has your overall confidence in the security of cloud applications and infrastructure changed? The response was encouraging. 74% of respondents have become more confident in cloud security. The age of unthinking fears about cloud security is over. Not only is cloud adoption rising steadily across geographies, industries and job functions, but confidence in cloud security is rising as well — to the point where increased security is a major reason enterprises opt for cloud solutions. Download this report and find out more."
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Google
By: Pure Storage     Published Date: Apr 18, 2018
Massive amounts of data are being created driven by billions of sensors all around us such as cameras, smart phones, cars as well as the large amounts of data across enterprises, education systems and organizations. In the age of big data, artificial intelligence (AI), machine learning and deep learning deliver unprecedented insights in the massive amounts of data. Amazon CEO Jeff Bezos spoke about the potential of artificial intelligence and machine learning at the 2017 Internet Association‘s annual gala in Washington, D.C., “It is a renaissance, it is a golden age,” Bezos said. “We are solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the last several decades. Natural language understanding, machine vision problems, it really is an amazing renaissance.” Machine learning and AI is a horizontal enabling layer. It will empower and improve every business, every government organization, every philanthropy
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Pure Storage
By: Rosetta Stone     Published Date: Apr 03, 2018
Manufacturing is a prominent pillar of American growth and prosperity. According to the National Association of Manufacturers, every $1 invested in the manufacturing sector returned $1.81 to the economy in 2015.
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Rosetta Stone
By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
By: TE Connectivity     Published Date: Jan 09, 2018
The concept of an automated home is not a new one: the idea has been floated since the 1930s at World’s Fair venues, and in popular culture as TV shows and movies imagine home life of the future – solidifying the public’s view of the benefits of home automation. In the 1980s, modern versions of the automated home began to turn up in the marketplace. The concept of the “connected house” was first introduced by the American Association of Homebuilders, and formed the basis of what we now consider to be “home automation.” The connected house presented a new way to wire, connect, and control all of the devices in the modern home. However, it proved to be too expensive, cumbersome, and difficult to construct, and became limited to the luxury homebuilder market.
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TE Connectivity
By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
By: Intel Corp.     Published Date: Nov 21, 2017
This whitepaper will provide an overview into Artificial Intelligence, as the next big wave in computing.
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Intel Corp.
By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath
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