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b2b sales

Results 126 - 150 of 155Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
    
The MX Group
By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse
By: OneSource     Published Date: Jun 25, 2010
How to Find and Sell to Prospects 8x More Likely to Buy Research shows that prospects with associated sales triggers--such as executive changes, new funding, M&A, product launches--are 8x likelier to buy than the average prospect. This PDF outlines how you can leverage triggers to identify, pitch and win business using these key sales indicators.
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sales leads, sales prospecting, b2b sales, sales triggers, onesource
    
OneSource
By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource
By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
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b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma
    
Marketo
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
    
Aprimo
By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc
By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
    
Flimp Media
By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability
    
Flimp Media
By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media
    
Flimp Media
By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of inforŽmation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the customŽer's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
    
Genius Inc
By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc
By: Neolane, Inc.     Published Date: Oct 03, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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neolane, b2b, lead gen, lead generation, sales cycle, bant, cpl, cpm
    
Neolane, Inc.
By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
    
Marketo
By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!
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b2b, retailer id, mcafee, secure, service, roi, conversions, trustmark
    
McAfee, Inc.
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team
    
Pardot
By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
    
Pardot
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
By: WebEx.     Published Date: Apr 03, 2009
This report represents the summary findings of our thirteenth annual survey of challenges impacting sales performance today. We identify and analyze these challenges, and examine how organizations are leveraging people, processes, technology, and knowledge to address these issues successfully. In addition, beginning in the Executive Summary and continuing throughout the report, we raise questions about troubling trends and offer a new model for overcoming the problematic issues related to the field of sales.
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webex, sales performance optimization, crm, sales force demographics, sell cycle analysis, detailed performance assessment, change analysis, sales knowledge management
    
WebEx.
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