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Results 1 - 25 of 54Sort Results By: Published Date | Title | Company Name
By: Oracle EMEA     Published Date: Jun 04, 2019
IT Teams are reporting satisfaction with their organisation’s performance, but the gaps between their aspirations to drive innovation and thei ractions to see it through tell a different story. Across the organisation, respondents are not clear which department owns innovation. On top of that, the organisation is burdened by too many projects, which creates a conflict between quality and quantity. As a result, globally and across all lines of business, the majority of innovation projects do not make it to market. This problem is exacerbated by a lack of collaboration and clear leadership. Fortunately, organisations are placing value on the customer experience, thereby helping to move the business forward. Unfortunately, this momentum is hindered by the lack of priority that the organisation places on talent. Overall, organisations are generating ideas but struggling to execute them due to poor process and lack of focus. As a result, there is a big gap between ambition and ability, a
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Oracle EMEA
By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intel® to learn more.
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Dell EMC
By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan
By: Oracle     Published Date: Mar 22, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
By: Oracle     Published Date: Mar 13, 2019
Our research reports on the 5,000 executives from the marketing community, across 24 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
By: Oracle     Published Date: Mar 07, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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SAS
By: DocuSign     Published Date: Apr 24, 2018
We live in a mobile, digital era where health information is at our fingertips. With the touch of a button, patients can see test results, track prescriptions, and sign up for clinical research. And yet it still takes over a decade to bring breakthrough treatments to market. Scientific productivity must improve: clinical trials are costly and time-consuming, and regulations mandate increased scrutiny and compliance. The patients who rely on your scientific leadership are expecting more. How are you meeting their needs? While intensive research and study are still a prerequisite for success, there is a better way to develop new products and therapies. Download the eBook for best practices to drive digital adoption in life sciences.
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DocuSign
By: Hitachi Vantara     Published Date: Mar 21, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets. What’s needed is a common resource that both IT and business managers intrinsically value, one that can guide decisions about new business initiatives and related technology investments. That rallying point is enterprise data. Because incumbents possess richer reserves of business information, they wield a competitive advantage that even the most disruptive insurgents can’t claim. The key is for established companies to unlock the full potential of this important resource to fuel business transformation and help to maintain their leadership positions in volatile and quickly evolving markets.
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Hitachi Vantara
By: SAS     Published Date: Mar 06, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
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SAS
By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
IBM retained its position as a "Leader" in the 2017 Gartner Magic Quadrant for Application Security Testing. Read our complimentary version of the Gartner report to learn: Critical trends in the Application Security Testing market. Why IBM maintained a Leadership position in a report that spanned 18 Application Security vendors. Detailed criteria that determine how all of the vendors are positioned in the Magic Quadrant.
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ibm, application security, gartner, application security testing
    
Group M_IBM Q1'18
By: Pure Storage     Published Date: Jul 26, 2017
This IDC study represents a vendor assessment model called the IDC MarketScape. It's a quantitative and qualitative assessment of the characteristics that assess vendors' current and future success in the AFA market segment and provide a measure of the vendors' ascendancy to become a Leader or maintain a leadership position. IDC MarketScape assessments are particularly helpful in emerging markets that are often fragmented, have several players, and lack clear leaders.
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flash performance, latencies, stripped data, storage techniques, technology efficiency, vendors, api support, odx, usage statistics
    
Pure Storage
By: Pure Storage     Published Date: Jul 18, 2017
This IDC study represents a vendor assessment model called the IDC MarketScape. It's a quantitative and qualitative assessment of the characteristics that assess vendors' current and future success in the AFA market segment and provide a measure of the vendors' ascendancy to become a Leader or maintain a leadership position. IDC MarketScape assessments are particularly helpful in emerging markets that are often fragmented, have several players, and lack clear leaders.
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flash performance, latencies, stripped data, storage techniques, technology efficiency, vendors, api support, odx, usage statistics
    
Pure Storage
By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
By: Cisco     Published Date: Dec 21, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions.
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Cisco
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo
By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Building on 25 years of server market leadership, the HPE ProLiant Gen9 portfolio—which includes HPE OneView software for simplified, converged management—offers optimal performance, increased storage, reduced energy consumption, and greater visibility and control across IT environments. Now everyone from enterprises to small and medium businesses (SMBs) can lower the cost of IT services, reduce delivery times, and improve their overall performance to gain a competitive edge. Download this white paper to learn more about the HPE ProLiant Gen9 portfolio.
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Hewlett Packard Enterprise
By: Marketo     Published Date: Aug 04, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
By: Cisco     Published Date: Jul 11, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organization’s ability to analyze information, gain insights and make fast decisions to capitalize on market transitions. One important step in the journey to becoming a digital organization is to transform into an agile business—and it is impossible to do so without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology in 2015 to make IT more agile, according to ZK Research.
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Cisco
By: IBM     Published Date: Jun 13, 2016
Great leaders are hiding in every corner of your organization. Great leaders are the backbone of successful organizations but not everyone should be a leader. The challenge is identifying them and developing the qualities that your organization values. IBM Kenexa has the largest assessment library in the market from tests that measure skills, culture, fit, motivation and personality. And with 36 million people assessed annually, we know what great leaders look like! Watch this webinar and learn how you can: Hire for leadership behaviors Identify high potential leaders in your organization Develop your leadership pipeline
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leadership, ibm, ibm kenexa, leadership behavior, recruiting software/services
    
IBM
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
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