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Results 1 - 25 of 217Sort Results By: Published Date | Title | Company Name
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
By: SPSS     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making, international computing
    
SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making
    
SPSS, Inc.
By: Janrain, Inc.     Published Date: Feb 28, 2012
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
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social login, social sharing, game mechanics, gamification, social media, social tools, social networks, facebook, twitter, linkedin, social commerce, engagement, conversion, user intelligence, customer intelligence, roi, rewards, best practices
    
Janrain, Inc.
By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence, forrester, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer experience, analytics, customer engagement, customer insight, knowledge management, enterprise applications
    
IBM
By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement, enterprise applications
    
IBM
By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
By: Fiserv     Published Date: Jan 16, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: •Global payment initiatives •Open Banking standards •Artificial intelligence and machine learning •Consumer demand for real-time fraud prevention and detection
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2018 trends, aml trends, money laundering trends
    
Fiserv
By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
By: IBM     Published Date: Apr 21, 2016
Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.
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ibm, sports marketing, sports industry, fan insight, kpi dashboard
    
IBM
By: SAS     Published Date: Jan 17, 2018
The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
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SAS
By: SAS     Published Date: Jun 05, 2017
"The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights. "
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SAS
By: Cisco     Published Date: Dec 22, 2016
Your network doesn’t just transport data. It serves a myriad of apps and endpoints—mobile devices, sensors, servers, machines, cameras, wearables—and all the employees, customers, and processes that use them. Which means it can produce invaluable contextual intelligence based on real-time analytics to help you navigate the growing demands of business, security, operations, and IT. Cisco DNA delivers crystal-clear visibility across your network so you can enhance mobile experiences and make business decisions quickly and accurately.
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Cisco
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
By: SAS     Published Date: Mar 01, 2012
This white paper provides a top-level overview explaining what business analytics can do for your company - and the 8 key steps to accelerating product innovation, optimizing pricing and discovering drivers of financial performance.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management, business activity monitoring, business integration, business management, business metrics, performance testing
    
SAS
By: SAS     Published Date: Feb 29, 2012
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management, business activity monitoring, business integration, business management, business metrics, business process automation
    
SAS
By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS
By: IBM     Published Date: Jan 27, 2017
High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-c entric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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IBM
By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
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