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Results 1 - 25 of 1547Sort Results By: Published Date | Title | Company Name
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
By: S&P Global Platts     Published Date: May 24, 2019
A surge in new petrochemical production capacities across China, mainly for paraxylene, is likely to be the key factor that will heavily impact the sector globally, with US-China trade tensions next in line. Both factors have the potential to cause disruptions and change trade flows, while triggering fluctuations in margins. Volatile upstream markets, such as crude oil and naphtha, are not making these markets any more predictable either, and 2019 is set to be a year full of challenges. This special outlook report takes an in-depth look at the key themes expected to shape key Asian petrochemical markets in the months ahead.
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S&P Global Platts
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
By: Panaya     Published Date: May 31, 2018
You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: › Strategiaclly align feature releases and backlogs with your overall business strategy › Identify and prioritize dev and test activities with visibility into project waves and portfolios › Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks › Sync business, dev, QA and release teams around shared objectives with automated coordination and communication
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Panaya
By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega
By: OKTA     Published Date: Sep 26, 2017
Traditional web applications pre-date modern standards like SAML and OpenIDConnect, so they often use legacy authentication methods to grant end users access. Historically, providing Single Sign-On and centralized access management for end users across these legacy applications required a Web Access Management, or WAM, product. These on-premises software tools could be expensive to maintain and complex to deploy. Now, modern identity providers like Okta in conjunction with best-of-breed network management technologies offer a better way. This white paper describes how web applications that lack modern standard support can be integrated into a cloud-based Identity-as-a-service architecture.
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OKTA
By: ADP     Published Date: May 02, 2018
Software, outsourcing, service bureau, ASO, PEO… it’s little wonder the market for payroll solutions has a reputation for being confusing and hard to navigate. Where does one solution end and the other begin? And how do you know which one you need? This complexity is the reason we’ve created a comparison guide. Businesses have a wide spectrum of payroll options to choose from, and there are big differences between them, so like-for-like comparisons aren’t possible across categories. Before you start comparing vendors head-to-head, you need to decide which payroll style is best for you. And before you make that decision, you need to know what you want in return. Are you looking to save money? Save time? Eliminate errors? Do you want help minimizing tax compliance risks? There are plenty of options available, and they all come with different pros and cons.
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ADP
By: Epicor     Published Date: Jun 27, 2017
Lumber and building materials (LBM) supply businesses today are facing pressure from increased competition and the need to keep pace with digital transformation. Against this backdrop, some businesses struggle while others thrive. The difference is having people who understand what it takes to get set for growth—individuals with the vision and drive to take your business to the next level. We call these people the Grow Getters. Download our report to discover 10 characteristics that set the Grow Getters apart from their competitors in the LBM industry, like: • Investing in new technology and innovation • Focusing on the customer • Applying a positive mindset At Epicor, we have a suite of industry-specific solutions for LBM distributors, as well as an industry-leading service team to help you grow your business. Take a look at our report to see how you compare to the Grow Getters.
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor
By: CloudHealth by VMware     Published Date: Feb 14, 2019
Whether you’re a leader of Infrastructure & Operations for a large enterprise or a mid-sized business looking to scale, you’ll likely have similar questions about multicloud that need answers. Read this eBook for a better understanding of multicloud architecture, and get answers to questions such as: -What’s the difference between hybrid cloud and multicloud? -What are the top benefits and challenges of multicloud? -What is the value proposition of multicloud management? -What is a multicloud strategy? Download this free eBook today to get started on your multicloud management journey.
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multicloud managment, cloud management
    
CloudHealth by VMware
By: CloudHealth by VMware     Published Date: Apr 15, 2019
Whether you’re a leader of Infrastructure & Operations for a large enterprise or a mid-sized business looking to scale, you’ll likely have similar questions about multicloud that need answers. Read this eBook for a better understanding of multicloud architecture, and get answers to questions such as: What’s the difference between hybrid cloud and multicloud? What are the top benefits and challenges of multicloud? What is the value proposition of multi cloud management? What is a multicloud strategy? Download this free eBook today to get started on your multicloud management journey.
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CloudHealth by VMware
By: CloudHealth by VMware     Published Date: Apr 15, 2019
Whether you’re a leader of Infrastructure & Operations for a large enterprise or a mid-sized business looking to scale, you’ll likely have similar questions about multicloud that need answers. Read this eBook for a better understanding of multicloud architecture, and get answers to questions such as: What’s the difference between hybrid cloud and multicloud? What are the top benefits and challenges of multicloud? What is the value proposition of multi cloud management? What is a multicloud strategy? Download this free eBook today to get started on your multicloud management journey.
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CloudHealth by VMware
By: BI WORLDWIDE     Published Date: Dec 22, 2014
Everyone likes to be noticed. Recognition and rewards help people feel good about what they are doing and things they have accomplished. Recognizing employees will keep them focused, directed and willing to repeat the behaviors they were recognized for. Learn 10 reasons why recognizing your employees really works.
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employee engagement, employee recognition, social recognition, mobile recognition, employee awards, employer engagement, incentive programs, employee incentives, reward ideas, recognition programs, recognition gifts, employee programs, recognition ideas, employee motivation, recognition program ideas, best practices, business intelligence, business management, employee performance, productivity
    
BI WORLDWIDE
By: Xero     Published Date: Feb 18, 2014
You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.
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online accounting, marketing, small business, smb, finances, cloud, cloud computing, small business networks, financial management
    
Xero
By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies
    
Act-On
By: Tyco Integrated Security     Published Date: Sep 10, 2015
Engineers are likely not who you would expect them to be. To create messages that resonate with this unique audience, you must understand them on a more personal level. Analyzing a recent worldwide survey of more than 2,600 engineering professionals, we help you get inside the minds of engineers and discover some surprising insights that enable you to relate to them on a deeper, more personal level.
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Tyco Integrated Security
By: Limelight Networks     Published Date: Feb 21, 2018
From the boardroom to the backroom, everyone is looking for ways to protect their digital content from cyber threats like DDoS attacks, unauthorized access or theft. In this white paper, we’ll discuss ten different ways to protect your digital content, ensure high availability and maintain superior quality of experience for every digital visitor.
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Limelight Networks
By: Emulex Corporation     Published Date: Nov 07, 2013
Flying blind at 100G It might go something like this: Your company is a voracious consumer of bandwidth – perhaps a very large enterprise, a research lab, or a service or content provider of some description. Today you are running multiple 10Gbps network connections in the core of your network, but these links are rapidly approaching capacity. An upgrade in the not-too-distant future to 40/100G ultra-high-speed links now looks inevitable.
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network monitoring, network visibility, technology, endace, best practices, networking
    
Emulex Corporation
By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
By: 15five     Published Date: Jul 17, 2019
Everything you need to know about how to make Objectives and Key Results (OKRs) work at your company. Learn how to: • Manage like top execs from Salesforce and LinkedIn • Align OKRs with your vision • Create inspiring objectives • Build a holistic performance management practice
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15five
By: 15five     Published Date: Jul 22, 2019
Take off with OKRs! How do monumental feats of achievement like landing on the moon occur? It all begins with inspiration. Someone pointed at the largest visible object in the sky and said, “we’re going there”. Next comes the strategy—countless teams planned and executed their contribution, measuring progress along the way. Your company is probably not going to have the 400,000 engineers, scientists, and technicians who helped accomplish the moon landings, and you may not be able to point at the moon to inspire. But you can make the seemingly impossible happen with a process called Objectives and Key Results (OKRs). Whatever your version of landing on the moon, this book is designed to help you get there. It’s a resource for managers at all levels to implement the company-wide objectives established by leadership. We’ve included details for working with every employee so that they have measurable objectives that impact the entire company each quarter of the year.
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15five
By: SAS     Published Date: Aug 03, 2016
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
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finance, best practices, digital channels, demand, financial services, fraud, customer experience, business analytics, business management
    
SAS
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
By: Workday     Published Date: Mar 13, 2018
This report is a must-have for all service-oriented organizations considering a PSA solution. Examining the survey responses of 68 billable organizations, this detailed report gives you a holistic understanding of the benefits PSA can offer companies like yours. Read the report to see how PSA provides the real-time visibility to improve your productivity and profit.
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service oriented, psa, productivity, profit
    
Workday
By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
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