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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
Results 26 - 50 of 347Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
Tags : 
ibm, watson, commerce, watson content hub, digital experience
    
IBM
By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying, marketing automation
    
Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
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programmatic, digital advertising, b2b marketing, marketing data, marketing automation
    
Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
By: JBoss Developer     Published Date: Oct 21, 2016
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed. With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
Tags : 
api, market intelligence, advisory services, digital transformation, data
    
JBoss Developer
By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : 
content, content management, customer experience, customer interaction, customer interaction service
    
Adobe
By: IBM     Published Date: Aug 25, 2016
Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them.
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ibm, api, microservices, information management, saas
    
IBM
By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, mobile computing
    
LogMeIn
By: Equinix     Published Date: Jul 13, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : 
customer experience, customer relationship, content management, content digital media, customer interaction service
    
Equinix
By: Equinix     Published Date: Jul 13, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : 
media, media companies, broadcasters, content, create content
    
Equinix
By: Equinix     Published Date: Jul 11, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : 
media, media companies, broadcasters, content, create content
    
Equinix
By: Equinix     Published Date: Jul 08, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : 
customer experience, customer relationship, content management, content digital media, customer interaction service
    
Equinix
By: Equinix     Published Date: Jul 06, 2016
Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.
Tags : 
media, media companies, broadcasters, content, create content
    
Equinix
By: Equinix     Published Date: Jul 06, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : 
customer experience, customer relationship, content management, content digital media, customer interaction service
    
Equinix
By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
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mobile, mobility, customer interaction, mobile devices, mobile computing
    
Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : 
customer experience, customer interaction, customer expectations, customer interaction service, customer relationship management
    
Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : 
customer experience, customer interaction, customer expectations, customer interaction service, customer relationship management
    
Adobe
By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : 
content, content management, customer experience, customer interaction, customer interaction service
    
Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement, customer interaction service
    
Adobe
By: LogMeIn     Published Date: May 31, 2016
LivePerson’s forced migration to the LiveEngage platform has businesses like yours re-examining their live chat options. Given the painful relationship they’ve endured for years with LivePerson, many customers are wary, and they want to make sure that they make the right move. BoldChat is working with a number of former LivePerson customers who came to us looking for a true partner – one that not only wants to earn their business, but to continue earning it every day. What they’re getting in return is much more.
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boldchat, logmein, liveperson, chat, customer service
    
LogMeIn
By: VMware AirWatch     Published Date: May 19, 2016
In Forrester’s 25-criteria evaluation of enterprise mobile management (EMM) vendors, we identified the 11 most significant EMM providers — AirWatch by VMware, BlackBerry, Citrix, Good Technology, IBM, Landesk, Microsoft, MobileIron, SAP, Sophos, and Soti — and analyzed their offerings. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help infrastructure and operations (I&O) professionals select the right partner for their enterprise mobile management.
Tags : 
mobile management, best practices, providers, vendors, enterprise
    
VMware AirWatch
By: IBM     Published Date: May 17, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
Tags : 
ibm, horizontal portals, magic quadrant, digital business, engagement
    
IBM
By: Insight     Published Date: May 16, 2016
This paper shows how Insight’s cloud expertise, licensing knowledge and customer engagement remove disaster recovery and compliance headaches for leading online knowledge solutions company and enable 24-hour email access for its employees.
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cloud, cloud computing, cloud-based solutions, disaster recovery, insight
    
Insight
By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform
    
IBM
By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : 
pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
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