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Knowledge Management > Customer Experience Management |
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Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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Results 1 - 25 of 61 matches |
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Take customer onboarding . . . please. Customer onboarding lags behind other business processes in both the quality of customer experience and costs. The poor state of customer onboarding results in customers abandoning the application process, loss of customers, regulatory fines, and damage to the corporate brand.
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| By : BMC ESM |
Published Date: Jul 17, 2009 |
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Listen to this conversation with Doug Mueller to learn how standards and processes have evolved to bring us the service desk of today and tomorrow. Discover what changes in direction surprise even Doug as he builds architecture for efficient service desks. Doug's enthusiasm for taking the service desk to the next level is noticeable in this podcast, and you just might come away with some new perceptions of the service desk of the future.
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| By : Bomgar |
Published Date: Mar 04, 2008 |
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Organizations implemented ITIL with the goal of creating a set of standards to ensure the delivery of high-quality and efficient technical support. However, many organizations are now looking to realize near-term business value from their investments in ITIL. This ITIL Quickguide outlines how organizations can leverage remote support solutions to accelerate ITIL initiatives and realize near-term business value.
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This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
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Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Oce delivers real-time remote support with GoToAssist, increasing customer satisfaction and operational efficiencies while reducing travel.
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GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
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By using GoToAssist for virtual support, the UK software company Limehouse achieved a customer satisfaction rating of 88 percent and expanded its services without adding resources. They continue to ensure a positive user experience and maximize the ability for our customers to get their job done as efficiently as possible.
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No company today will approve expenditures for new service and support technology without an understanding of the return on investment (ROI) for the project. Luckily, companies with strong metrics programs in place will find building the business case for productivity-enhancing software a straightforward process.
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Through member conversations, conference presentations and Webcast Q&A, the SSPA has identified the top 5 initiatives technical support centers should pursue in order to deliver breakthrough customer support and enable customer success. This white paper will provide a roadmap for companies looking to improve all aspects of their support operation, addressing people, process and technology issues, with special attention paid to the role of remote support technology as a key enabler of success.
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By working closely with customer service and support executives across high tech hardware and software, broadband, consumer electronics, retail, telecommunications and other technology-related industries, the Service and Support Professionals Association (SSPA) has identified 6 key business issues facing service and support managers today.
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To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars. Any time they traveled, it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible.
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| By : Debix |
Published Date: Jun 30, 2008 |
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Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
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| By : Easynet |
Published Date: Mar 26, 2008 |
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Online bookings, billing and ticketing activities lie at the heart of high quality and reliable services in the leisure, entertainment and travel (LET) industry. Indeed, they can effectively act as a primary differentiator in an increasingly competitive and cost-aware environment.
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| By : Ektron |
Published Date: Oct 28, 2009 |
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As Web sites move toward a richer user experience, rich internet applications (RIAs) are becoming the method of choice to dynamically engage site visitors. But even as sites are designed around RIAs built on Microsoft Silverlight and Adobe Flex, businesses and organizations are looking for the best possible ways to manage the data that these Web applications rely on.
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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| By : Genesys |
Published Date: Mar 01, 2008 |
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Filtration experts have discussed filter presses and their perceived shortcomings. This article discusses filter presses as well as the batch or continuous filtration alternatives to replace them.
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You've already taken basic cost-cutting steps and saved the easy money. You know that you need to dig deeper. But where should you start? What's killing your IT budget?
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