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Enterprise Applications > Customer Relationship Management |
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Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system. |
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Results 1 - 25 of 186 matches |
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Take customer onboarding . . . please. Customer onboarding lags behind other business processes in both the quality of customer experience and costs. The poor state of customer onboarding results in customers abandoning the application process, loss of customers, regulatory fines, and damage to the corporate brand.
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Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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This EMA white paper investigates these issues in more depth and provides an overview of how ASG is bringing together technologies for ECM and BSM to address business-aligned content management initiatives across the enterprise.
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The purpose of this paper is to present a method for reducing risk and increasing IT contribution during uncertain times and to assist readers with measuring the value and building a business case for IT Service Management (ITSM).
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This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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The last ten years has been devoted to developing ways of gaining knowledge of and understanding customers, the next ten years will be devoted to developing ways of using the information. Those that do this effectively will win and those that don't bother will surely fail.
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Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
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On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise. Make sure you're making the right decisions for your CRM.
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Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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| By : Catapult |
Published Date: Apr 23, 2009 |
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Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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| By : Cisco |
Published Date: Jan 29, 2009 |
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Small business telephone systems are available in a variety of configurations, offering an ever-growing range of features and benefits. The most advanced small business telephone systems today run on Internet Protocol (IP) networks—the same network many small businesses use to connect employees, devices and information resources.
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| By : Cisco |
Published Date: Jan 29, 2009 |
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In a marketplace where too many products and services are chasing too little demand, businesses face a daunting challenge: do everything possible to attract and retain customers.The stakes are high.
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| By : Cisco |
Published Date: Jan 29, 2009 |
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Traditional purchasing habits and brand loyalties are a thing of the past. They've grown accustomed to shopping and interacting with businesses over the Internet. They want personalized service and satisfying experience. Learn what you can do to keep up with these trends.
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| By : Cisco |
Published Date: Jan 29, 2009 |
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The following are 10 tips for using network technology to help your business increase operational efficiency, reduce costs, improve customer satisfaction, and stay ahead of the competition.
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Webinars have become a common business practice. They reduce travel time and costs, increase geographic reach and enable greater efficiency.
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Through member conversations, conference presentations and Webcast Q&A, the SSPA has identified the top 5 initiatives technical support centers should pursue in order to deliver breakthrough customer support and enable customer success. This white paper will provide a roadmap for companies looking to improve all aspects of their support operation, addressing people, process and technology issues, with special attention paid to the role of remote support technology as a key enabler of success.
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By working closely with customer service and support executives across high tech hardware and software, broadband, consumer electronics, retail, telecommunications and other technology-related industries, the Service and Support Professionals Association (SSPA) has identified 6 key business issues facing service and support managers today.
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More Enterprise Applications Topics |
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Application Integration, Application Performance Management, Best Practices, Business Activity Monitoring, Business Analytics, Business Integration, Business Intelligence, Business Management, Business Metrics, Business Process Automation, Business Process Management, Call Center Management, Call Center Software, Change Management, Corporate Governance, Customer Interaction Service, Customer Relationship Management, Customer Satisfaction, Customer Service, eBusiness, Enterprise Resource Planning, Enterprise Software, eProcurement, Extranets, Groupware Workflow, HIPAA Compliance, IP Faxing, IT Spending, Marketing Automation, Performance Testing, Product Lifecycle Management, Project Management, Return On Investment, Risk Management, Sales & Marketing Software, Sales Automation, Server Virtualization, Simulation Software, Supply Chain Management, System Management Software, Total Cost of Ownership, Video Conferencing, Voice Recognition, Voice Over IP, Workforce Management, Incentive Compensation, Spend Management, Manufacturing Execution Systems, International Computing |
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