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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
 
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Nine Indicators It's Time to Replace Your Commission System

By : ACTEK, Inc. Published Date: Aug 30, 2007
Download this very brief guide now and reflect on the 9 Indicators. If you answer "no" to two or more of the questions listed within, there is undoubtedly sufficient ROI to strongly consider replacing your current incentive compensation system.
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ACTEK, Inc.

Delivering the Advantages of SOA to Marketing

By : Aprimo, Inc. Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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Aprimo, Inc.

Using Proven Personalization Techniques

By : BroadVision Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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BroadVision

Web Enabled Customer Support - Self-Service Business Processes

By : BroadVision Published Date: Aug 21, 2009
The benefits of moving manual processes to the web are well understood. But very few organizations have web-enabled product returns, bill disputes or other complex business processes. This paper discusses requirements for web-enabling complex processes.
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BroadVision

On-Demand Versus On-Premise CRM: Are There Performance Differences?

By : BusinessObjects Published Date: Mar 05, 2007
On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.  Make sure you're making the right decisions for your CRM.
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BusinessObjects

Increasing Email Deliverability: Getting Email to the Inbox

By : Campaigner Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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Campaigner

Email Marketing ROI: Driving ROI Through Email Relevance

By : Campaigner Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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Campaigner

Growing Opt-in Lists: Turning Web Browsers into Buyers

By : Campaigner Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner

The Saas Advantage for Producing Product Catalogs

By : Catapult Published Date: Apr 23, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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Catapult

Engage! How to Avoid the Seven Sins of Live, Online Presentations

By : Citrix Online #2765 Published Date: Aug 12, 2009
Webinars have become a common business practice. They reduce travel time and costs, increase geographic reach and enable greater efficiency.
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Citrix Online #2765

Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More

By : Citrix Online UK Published Date: Nov 03, 2007
Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales – but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?
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Citrix Online UK

Financial Technology Provider Accrues Travel Savings and Increases Productivity with Online Meetings

By : Citrix Online UK Published Date: Nov 03, 2007
For almost 40 years, COCC has provided enterprise processing solutions to community financial institutions throughout the northeastern United States. The success of its products has encouraged the company to expand rapidly to other areas of the U.S., resulting in more travel costs. The company found part of the solution in Citrix® GoToMeeting™ Corporate.
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Citrix Online UK

Human Resource Technology Provider Upgrades Online Meeting Performance and Capacity for Instant ROI

By : Citrix Online UK Published Date: Nov 03, 2007
CheckPoint HR is in the middle of tremendous growth. In just two years, the human resource technology company has expanded from servicing about 400 worksite employees (WSE's) to over 20,000. David Flook, a partner at CheckPoint HR, chalks up this impressive growth to his company's unique approach to providing Web-based services for mid-market companies.
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Citrix Online UK

Learn how Web Conferencing Can Help You Meet Your Marketing Goals

By : Citrix Online UK Published Date: Nov 03, 2007
To reach their business goals, marketing professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. The technology offers rich functionality, including file and application sharing, annotation, online chat, polls and surveys and Web co-browsing and recording, among other features.
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Citrix Online UK

How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals

By : Citrix Online UK Published Date: Nov 03, 2007
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Citrix Online UK

Web Conferencing's Expanding Role in Training

By : Citrix Online UK Published Date: Nov 03, 2007
This white paper describes the results of a survey of 533 trainers conducted in December 2006-January 2007 concerning the usage levels, benefits, and justifications for web conferencing as a training application. It explores trainer attitudes concerning the relationship between a variety of synchronous and asynchronous tools, as well as the impact of web conferencing on live, in-person training.
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Citrix Online UK

Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

By : Connectus Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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Connectus

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

By : Customer Chemistry Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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Customer Chemistry

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

By : Customer Chemistry Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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Customer Chemistry

Making the Case for a Social Media Strategy

By : Cymfony Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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Cymfony

The Changing Face of PR

By : Cymfony Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony

How and Why To Switch Email Service Providers

By : Gold Lasso Published Date: Jul 13, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
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Gold Lasso

The Importance of Personalization

By : Gold Lasso Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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Gold Lasso

Top 5 IT Budget Killers (and how you can fight back)

By : IBM-America Published Date: Aug 28, 2009
You've already taken basic cost-cutting steps and saved the easy money. You know that you need to dig deeper. But where should you start? What's killing your IT budget?
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IBM-America

Low Administration ROI Tool

By : IBM-America Published Date: Aug 28, 2009
Use the IDS Low Administration ROI tool to assess potential savings and expenses in deploying IBM Informix Dynamic Server 11.
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IBM-America
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