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Knowledge Management > Customer Experience Management |
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Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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Results 1 - 25 of 61 matches |
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| By : Ektron |
Published Date: Oct 28, 2009 |
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As Web sites move toward a richer user experience, rich internet applications (RIAs) are becoming the method of choice to dynamically engage site visitors. But even as sites are designed around RIAs built on Microsoft Silverlight and Adobe Flex, businesses and organizations are looking for the best possible ways to manage the data that these Web applications rely on.
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You've already taken basic cost-cutting steps and saved the easy money. You know that you need to dig deeper. But where should you start? What's killing your IT budget?
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| By : SAP 2 |
Published Date: Aug 21, 2009 |
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Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco.
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| By : SAP |
Published Date: Aug 21, 2009 |
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CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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| By : Soffront |
Published Date: Aug 21, 2009 |
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This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for.
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| By : Soffront |
Published Date: Aug 21, 2009 |
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Companies are discovering that a Knowledge Management System (KMS) has grown from a nice to have concept, to a must-have asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible.
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Take customer onboarding . . . please. Customer onboarding lags behind other business processes in both the quality of customer experience and costs. The poor state of customer onboarding results in customers abandoning the application process, loss of customers, regulatory fines, and damage to the corporate brand.
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| By : BMC ESM |
Published Date: Jul 17, 2009 |
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Listen to this conversation with Doug Mueller to learn how standards and processes have evolved to bring us the service desk of today and tomorrow. Discover what changes in direction surprise even Doug as he builds architecture for efficient service desks. Doug's enthusiasm for taking the service desk to the next level is noticeable in this podcast, and you just might come away with some new perceptions of the service desk of the future.
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Delivering world class customer service in today’s fast paced business environment is becoming more difficult as information and data requires instant access.
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Find out how Numara Track-It! can help you build better processes, manage organizational knowledge and solve problems quickly. Keep issues from falling through the cracks and efficiently manage help desk requests as well as other processes that require request management: • Optimize help desk efficiency with easy to use systems • Empower customers with self service • Improve productivity with automated alerts, notifications and assignments • Reduce diagnostic time with knowledge management • Reduce resolution time with asset and work order history
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With Numara FootPrints for Customer Service, an award-winning, 100% web-based customer service management solution, you can deliver breakthrough service to customers throughout the world faster, and enhance the quality of your web-based service desk, with less effort than today, and at a low total cost of ownership. Learn more today!
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| By : SAP |
Published Date: Jun 23, 2009 |
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A survey by the Economist Intelligence Unit (EIU) showed that achieving operational excellence is on the agenda of IT executives worldwide.
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The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming more prevalent. However, there are significant challenges to being successful at e-commerce. The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications.
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| By : WebEx |
Published Date: Apr 02, 2009 |
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The business of taking care of remote hardware and software has never been bigger:-Managed systems and services for retail, point of sale, hospitality, and other distributed operations are a hot growth area.- Enterprise help desks manage an increasingly dispersed array of hardware and software.- Enterprise software providers are moving to managed services and other value added support offerings to preserve margins in the face of increasing price pressure.
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The online customer experience, Web 2.0 and the consumerization of technology are driving online sales strategies, as well as the demand for site redesigns and upgrades. Use this Magic Quadrant during vendor evaluation and selection.
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Many dashboards have limitations that can make it difficult for businesses to provide value beyond the executive level. But with IBM portals, you can create a foundation to build more effective active dashboards. This executive brief shows how next-generation dashboards can provide a competitive advantage by helping improve flexibility and decision-making.
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In today's competitive environment, sharing information and expertise can be critical in driving organizational success. To foster innovation, it's important to create collaboration communities of employees, as well as customers and partners "outside the firewall." Read this white paper to learn how to tap into both internal and external knowledge.
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Retailers are finding it difficult to stand out in today’s global marketplace. IBM WebSphere Portal software can help them deliver flexible, integrated environments that support personalized user experiences. Read this executive brief to find out exactly how IBM is helping retailers differentiate themselves from their competitors.
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Oce delivers real-time remote support with GoToAssist, increasing customer satisfaction and operational efficiencies while reducing travel.
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GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
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By using GoToAssist for virtual support, the UK software company Limehouse achieved a customer satisfaction rating of 88 percent and expanded its services without adding resources. They continue to ensure a positive user experience and maximize the ability for our customers to get their job done as efficiently as possible.
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Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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| By : Debix |
Published Date: Jun 30, 2008 |
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Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
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As a Services Executive are you struggling with questions regarding what to measure, how to effectively engage with your customers, and what information should be leveraged and shared with service-chain partners and customers? Leading edge organizations are making tools and data available to their suppliers and customers with aggregated information from multiple data systems. Service-chain partners and customer personnel can now see the same views of service performance and activity. This is the next frontier to creating customer "stickiness" and business growth.
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