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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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By: newScale     Published Date: Jan 30, 2008
This white paper outlines the challenges associated with IT Request Management and ten best practices that represent the hard-won knowledge from dozens of successful Service Request Management projects. By following these guidelines, your IT organization can provide more responsive service delivery, increase operational efficiency, and improve internal customer satisfaction.
Tags : 
itil, service catalog, service catalogue, itil service catalogue, it service catalogue
    
newScale
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
By: Citrix     Published Date: Jun 03, 2015
Download this paper now to discover ten ways to grow your business with webinars.
Tags : 
weinars, use webinars to grow your business, how to grow your business, customer interaction, share information
    
Citrix
By: Focus CRM     Published Date: Aug 04, 2011
Focus Experts share their 2011 predictions for CRM.
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focus crm, customer relationship management, 2011 trends, sales, marketing
    
Focus CRM
By: Cisco     Published Date: Aug 27, 2015
Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.
Tags : 
contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management
    
Cisco
By: Cisco     Published Date: Aug 27, 2015
Magic Quadrant report looking specifically at on-premises unified communications requirements for midsize organizations with 100 to 999 employees.
Tags : 
unified communications, midsize enterprise, uc solutions, productivity, business process
    
Cisco
By: HP     Published Date: Nov 14, 2011
Read this whitepaper to learn 3 simple steps SMBs can take to heighten business performance and increase brand office productivity.
Tags : 
branch office, performance, productivity, customer, service centers
    
HP
By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
Tags : 
ibm unica, click-throughs, personalizing web experience, customer needs, data sources
    
IBM
By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Tags : 
online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization
    
CodeBaby
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : 
crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing
    
CrowdTwist
By: Gomez IT     Published Date: May 24, 2011
In a recent global survey of 474 business and IT decision makers, conducted by IDC on behalf of Compuware, respondents offered insights about their needs for effective operation of Internet-enabled business activities.
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gomez, compuware, web performance management, idc, slas
    
Gomez IT
By: Cherwell Software     Published Date: Jun 29, 2015
Five Habits of Highly Effective Service Desk Managers.
Tags : 
effective, service, manager, metrics, productivity
    
Cherwell Software
By: LogMeIn     Published Date: May 31, 2016
LivePerson’s forced migration to the LiveEngage platform has businesses like yours re-examining their live chat options. Given the painful relationship they’ve endured for years with LivePerson, many customers are wary, and they want to make sure that they make the right move. BoldChat is working with a number of former LivePerson customers who came to us looking for a true partner – one that not only wants to earn their business, but to continue earning it every day. What they’re getting in return is much more.
Tags : 
boldchat, logmein, liveperson, chat, customer service
    
LogMeIn
By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction
    
Campaigner
By: D+H     Published Date: Dec 12, 2016
Here are five things your bank can implement to exceed customer expectations and one-up your competition.
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customer service, online banking, customer experience, financial services, credit unions
    
D+H
By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Tags : 
mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology
    
MicroStrategy
By: LogMeIn     Published Date: Sep 16, 2014
This eBook examines modern collaboration and includes six basic tips to change the way you run meetings.
Tags : 
join.me, online meetings, video conferencing, web conferencing, tips to run meetings
    
LogMeIn
By: LogMeIn     Published Date: Oct 08, 2015
This paper reveals 67 expert tips to help agents and administrators alike provide superior service via live chat.
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live chat, customer service, customer support, live chat success, best practices for agents and admins
    
LogMeIn
By: Elementum     Published Date: Sep 03, 2018
Learn more about what’s slowing your operations, the cost of inaction, and how you can start driving availability to meet the speed of customer expectations.
Tags : 
elementum, supply chain, sales, customer experience, product availability
    
Elementum
By: Aternity     Published Date: May 18, 2015
Seven capabilities are required to address the complexity of delivering excellent enterprise mobile experience. Download this whitepaper to learn how.
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enterprise mobility, enterprise mobility management, application performance analytics, application performance monitoring, desktop management
    
Aternity
By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : 
trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
By: SAS     Published Date: Mar 01, 2012
This white paper provides a top-level overview explaining what business analytics can do for your company - and the 8 key steps to accelerating product innovation, optimizing pricing and discovering drivers of financial performance.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : 
bazaarvoice, business results, business insights, social segmentation, product innovation
    
Bazaarvoice
By: LogMeIn     Published Date: Oct 08, 2015
This paper shows how savvy sellers have discovered how to leverage quick online meetings to speed up sales cycles and close more deals. Savvy sellers are prepared, nimble and ready to pivot on a dime.
Tags : 
improve online sales meeting, online meetings, customer service, customer relationships, video conferencing
    
LogMeIn
By: EBSL Technologies Int'l     Published Date: Sep 26, 2010
This white paper provides an introduction to cloud computing.
Tags : 
cloud computing, service level agreements (slas), cloud computing security, virtualization, amazon cloud
    
EBSL Technologies Int'l
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