<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="0.91">
<channel>
<title><![CDATA[whitepapers.windowsecurity.com/Enterprise Applications/Marketing Automation]]></title>
<description><![CDATA[Marketing Automation  provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency]]></description>
<link>http://whitepapers.windowsecurity.com/enterprise-applications/enterprise-applications/</link>
<item>
<title><![CDATA[Using Proven Personalization Techniques]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper283/</link>
<pubDate>2007-08-15 14:43:04</pubDate>
<description><![CDATA[This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.]]></description>
</item>
<item>
<title><![CDATA[Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper294/</link>
<pubDate>2007-04-16 22:20:12</pubDate>
<description><![CDATA[Long ago dubbed the &#39;killer app&#39;, email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.]]></description>
</item>
<item>
<title><![CDATA[Customer Resource Management and Marketing for the Cellular Retailer]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper313/</link>
<pubDate>2007-08-27 14:28:41</pubDate>
<description><![CDATA[Customer Resource Management (CRM) and marketing are essential parts of today&#39;s cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer&#39;s success. ]]></description>
</item>
<item>
<title><![CDATA[How to Increase Marketing Efficiency to Gain and Retain Customers]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper595/</link>
<pubDate>2007-04-30 08:58:13</pubDate>
<description><![CDATA[How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.]]></description>
</item>
<item>
<title><![CDATA[The Agile Service Operation Embraces Technology]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper633/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.]]></description>
</item>
<item>
<title><![CDATA[Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper751/</link>
<pubDate>2007-04-17 09:00:58</pubDate>
<description><![CDATA[Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.&nbsp; Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.]]></description>
</item>
<item>
<title><![CDATA[How Fast-Growing Companies Obtain CRM Success]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper758/</link>
<pubDate>2007-04-13 11:59:54</pubDate>
<description><![CDATA[This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.]]></description>
</item>
<item>
<title><![CDATA[Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper797/</link>
<pubDate>2007-04-25 12:51:44</pubDate>
<description><![CDATA[This white paper describes Online Insight&#39;s vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand &quot;collaborative customer conversation.&quot;]]></description>
</item>
<item>
<title><![CDATA[Advanced Global Name Recognition Technology]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper803/</link>
<pubDate>2007-06-06 09:29:44</pubDate>
<description><![CDATA[The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.]]></description>
</item>
<item>
<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper823/</link>
<pubDate>2008-07-17 14:46:58</pubDate>
<description><![CDATA[This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient&rsquo;s inbox; and the simple tactics that you can implement to avoid these obstacles.]]></description>
</item>
<item>
<title><![CDATA[Email Marketing ROI: Driving ROI Through Email Relevance]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper824/</link>
<pubDate>2008-07-17 14:46:36</pubDate>
<description><![CDATA[This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance. ]]></description>
</item>
<item>
<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper825/</link>
<pubDate>2008-07-17 14:41:58</pubDate>
<description><![CDATA[Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.]]></description>
</item>
<item>
<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper834/</link>
<pubDate>2007-04-16 14:37:38</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.]]></description>
</item>
<item>
<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper853/</link>
<pubDate>2008-01-14 09:29:53</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
</item>
<item>
<title><![CDATA[The Changing Face of PR]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper936/</link>
<pubDate>2008-01-14 09:30:43</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
</item>
<item>
<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1005/</link>
<pubDate>2008-01-14 09:30:35</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
</item>
<item>
<title><![CDATA[How and Why To Switch Email Service Providers]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1201/</link>
<pubDate>2008-01-22 11:31:58</pubDate>
<description><![CDATA[There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, &quot;decision points,&quot; factors that make it worth your while to consider finding a new ESP.]]></description>
</item>
<item>
<title><![CDATA[The Importance of Personalization]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1202/</link>
<pubDate>2008-01-22 11:32:09</pubDate>
<description><![CDATA[Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a &quot;one size fits all&quot; model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.]]></description>
</item>
<item>
<title><![CDATA[What You Should Know About Email Marketing Deliverability]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1203/</link>
<pubDate>2008-01-22 11:32:20</pubDate>
<description><![CDATA[Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.]]></description>
</item>
<item>
<title><![CDATA[Social Networking and Opportunities in the Public Sector]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1382/</link>
<pubDate>2007-10-01 11:37:09</pubDate>
<description><![CDATA[Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.&nbsp; If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.]]></description>
</item>
<item>
<title><![CDATA[Interview: Don Tirsell, Product Marketing, Informatica]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1427/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Don Tirsell, Senior Director of Product Marketing at Informatica, discusses &quot;complex data,&quot; their recent acquisition of Itemfield, and how Itemfield&#39;s technology fits into Informatica&#39;s overall data integration platform.]]></description>
</item>
<item>
<title><![CDATA[Finding Value in an Email Marketing Service Provider]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1475/</link>
<pubDate>2008-01-22 11:31:48</pubDate>
<description><![CDATA[Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you&#39;re paying for is an important part of being a successful email marketer. ]]></description>
</item>
<item>
<title><![CDATA[Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1539/</link>
<pubDate>2008-01-07 12:44:01</pubDate>
<description><![CDATA[Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales &ndash; but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?]]></description>
</item>
<item>
<title><![CDATA[Learn how Web Conferencing Can Help You Meet Your Marketing Goals]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1545/</link>
<pubDate>2008-01-28 12:47:25</pubDate>
<description><![CDATA[To reach their business goals, marketing professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. The technology offers rich functionality, including file and application sharing, annotation, online chat, polls and surveys and Web co-browsing and recording, among other features. ]]></description>
</item>
<item>
<title><![CDATA[From Concept to Customer: Winning Web Strategies for Small Business]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1610/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Defining an effective Internet and domain name strategy is vital to any business &mdash; especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.]]></description>
</item>
<item>
<title><![CDATA[The 5 Must-Have Features of a CRM Solution]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1712/</link>
<pubDate>2008-01-30 14:07:35</pubDate>
<description><![CDATA[Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won&rsquo;t be able to thrive and grow. Today&rsquo;s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.]]></description>
</item>
<item>
<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1820/</link>
<pubDate>2008-09-15 19:55:21</pubDate>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
</item>
<item>
<title><![CDATA[White Paper: 12 SEO Campaign Killers]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1821/</link>
<pubDate>2008-09-15 19:55:45</pubDate>
<description><![CDATA[Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.]]></description>
</item>
<item>
<title><![CDATA[Video of the 12 SEO Campaign Killers]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1944/</link>
<pubDate>2008-09-15 19:55:29</pubDate>
<description><![CDATA[Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.]]></description>
</item>
<item>
<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1945/</link>
<pubDate>2008-09-15 19:55:37</pubDate>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
</item>
<item>
<title><![CDATA[Optimize Retail Operations and Lower Costs by Enhancing Your Use of IT]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1991/</link>
<pubDate>2008-09-29 11:04:49</pubDate>
<description><![CDATA[Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.]]></description>
</item>
<item>
<title><![CDATA[The CMO's Strategic Agenda Benchmark Report]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper1993/</link>
<pubDate>2008-09-29 11:05:40</pubDate>
<description><![CDATA[Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult&nbsp; This report provides a blueprint of what best-in-class CMO&#39;s (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.]]></description>
</item>
<item>
<title><![CDATA[Integration Appliances: Simplify Software as a Service (SaaS) Integration]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2057/</link>
<pubDate>2008-07-14 13:11:15</pubDate>
<description><![CDATA[Discover why traditional software and custom coding solutions are obsolete when solving integration problems in a SaaS environment and how they&rsquo;re rapidly being replaced by Integration Appliances that use &ldquo;configuration, not coding&rdquo; to quickly integrate your SaaS applications with your business-critical data.]]></description>
</item>
<item>
<title><![CDATA[Keeping the Event in Event Marketing]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2065/</link>
<pubDate>2008-02-18 12:50:50</pubDate>
<description><![CDATA[In today&rsquo;s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.]]></description>
</item>
<item>
<title><![CDATA[Business Search vs. Consumer Search: 5 Differences Your Company Can’t Afford to Ignore]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2146/</link>
<pubDate>2008-03-07 12:55:06</pubDate>
<description><![CDATA[This white paper provides an in-depth look at the unique business search needs of today&rsquo;s commercial enterprises and government agencies.]]></description>
</item>
<item>
<title><![CDATA[B-2-B Marketing in 2008: Trends in Strategies and Spending]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2440/</link>
<pubDate>2008-07-23 14:34:29</pubDate>
<description><![CDATA[As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.]]></description>
</item>
<item>
<title><![CDATA[Using RenderX for TransPromo in a High Volume Statement Print Application]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2690/</link>
<pubDate>2008-05-27 14:45:50</pubDate>
<description><![CDATA[If you&#39;re producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.]]></description>
</item>
<item>
<title><![CDATA[The Changing Dynamics of Retail Promotions]]></title>
<link>http://whitepapers.windowsecurity.com/whitepaper2875/</link>
<pubDate>2008-09-29 11:05:31</pubDate>
<description><![CDATA[Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.]]></description>
</item>
</channel>
</rss>
