Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars.

"To have direct interaction with potential customers we had to rent a location, fly there, and conduct a live presentation for the group," explained Tim Musch, founder and director of business development for MarketSharp. "We're not in a major metropolitan area, so any time we travel it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible."