Consultants and other professional services firms offer a unique product: themselves. This means they are constantly faced with a dilemma: how does one maximize productivity, and be billable with products and services while simultaneously marketing and selling their services? One way is to turn to web conferencing to extend reach, create new products, enhance relationships, and build sales pipelines. But do the benefits go deeper? What are the best approaches to using web conferencing in a consultative environment? Are there particular tricks of the trade that can be replicated?

To find out exactly how web conferencing can work in practice for business consultants, how one best implements, and what to expect for results, Wainhouse Research conducted a number of in-depth interviews with companies that use web conferencing every day. The findings provide direction to any business seeking to improve its business through best practices.