Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.

Based on their thoughtful responses, this white paper identifies seven things that real-world businesses should know before setting up shop in Second Life.