As the old adage says, "Information is power." The ability of an organization to best understand the behaviors and needs of its customers and partners, manage effective processes with timely insight, target new opportunities, and ensure that it is operating in a compliant and financially responsible manner on a day-to-day basis provides a foundation for innovation and success, let alone its survival. And all of these efforts are fueled by accurate and timely information. Therefore, it is important for organizations to ensure that their information assets are well organized and clearly defined, readily accessible, and consistently addressed.

Read this report by IDC to learn about  information as a service, and IBM's successful approach.