There is a lot of interest at the moment in Web 2.0, a catch-all term for ways of making websites much more dynamic and socially interactive. What is a pity is that all the jargon about mash-ups and social media might suggest opening up your online presence this way will require lots of investment in arcane or unproven technology.

This document sets out to help senior business managers understand the key benefits that SharePoint and other social tools can bring to become a more efficient and collaborative operation in affordable steps. The material is based on our experience and that of our customers who we have helped in a number of SharePoint projects.