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Home > White Papers > AcquireWeb > Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

AcquireWeb

This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.

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Published:  Apr 07, 2008
Length:  1
Type:  Case Study
Tags : 
acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing



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