When people think of global warming and environmental damage caused by inefficient power consumption, computing may not instantly spring to mind as a culprit. The common public perception is that computing is a relatively “clean” industry; one that uses comparatively little power to perform astounding feats of number crunching. As a polluter, the corporate data center is not a pervasive image, as are gridlocked SUVs and smoggy skylines. We see no headlines or news programs decrying “server sprawl.” Because this data center cauldron of wasteful heat and power consumption is hidden, the environmental threat has sneaked under the radar of public attention.

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