For independent software vendors (ISVs) that sell applications to enterprise customers, traditional methods of software delivery create operational challenges that can turn into significant business problems. The challenges come when customers are confronted with the complexity of managing enterprise-class applications on their general purpose servers throughout the lifecycles of those applications and devices.

The bottom line is that enterprise applications installed on general-purpose servers open up a host of potential problems that are difficult, time-consuming and expensive to correct. The opportunity costs involved in fixing those problems can quickly erode an ISV’s competitive advantage, slowing development work on their own applications and stalling their growth.