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FEATURED WHITE PAPERS AND RESOURCES

Creating Business Value with Communication-Enabled CRM Processes
Read about how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions inherent in marketing, sales, and service processes.
Creating Competitive Advantage in Demanding Retail Environments
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
Critical Business: Best Practices in Building an Integrated Information Management Strategy
This white paper outlines the 5-step best practices for a successful information management platform and includes a survey of CIOs from around the world.
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SPECIAL REPORT

Spotlight on IT - Sustained Growth through Operational Excellence
This offer is a report from the Economist Intelligence Unit. Based on a survey of top executives from around the world, it examines the increasing role of ERP and CRM solutions in helping organizations achieve goals tied to operational excellence.

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