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Home > White Papers > SPSS, Inc. > Let Customer Feedback Do The Driving and Learn Why

Let Customer Feedback Do The Driving and Learn Why

SPSS, Inc.

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

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Published:  Mar 31, 2009
Length:  11
Type:  White Paper
Tags : 
predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data



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