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Home > White Papers > Silverpop Engage B2B > Recessionary Marketing: Automation Makes It Click

Recessionary Marketing: Automation Makes It Click

Silverpop Engage B2B

Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.

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Published:  May 19, 2009
Length:  6
Type:  White Paper
Tags : 
silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates

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