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Home > White Papers > IBM ILOG. > Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

IBM ILOG.

This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!

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Published:  Jul 14, 2009
Length:  16
Type:  White Paper
Tags : 
ibm, crm, functionality, customer, efficiency, system, flexible, atm, website, automated, organization, optimization, brms, knowledge, competitor, enterprise applications, business management, customer interaction service, customer relationship management, customer service



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