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Data Quality: A Survival Guide to Marketing.
By : SAP Inc. SAP Inc.

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  Published : Jul 28, 2009 
  Length : 20 
  Type : White Paper 
   
 
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  Overview :
  In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
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Browse Related Categories :
Best Practices , Business Intelligence , Data Integration , Data Management , Data Quality , Enterprise Applications , International Computing , Platforms , SAP , Service Oriented Architecture
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