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Get a competitive edge. Take a look at how consumers browse, compare and purchase
By : IBM-America IBM-America

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  Published : Oct 15, 2009 
  Length : 2 
  Type : White Paper 
   
 
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  Overview :
  Do you wonder what your customers are thinking? IBM surveyed nearly 4,300 consumers in the U.S. and the U.K. to find out how they interact with retailers. Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings.
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Collaborative Commerce , Enterprise Software , Supply Chain Management
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