• RSS
  • Twitter
  • FaceBook
Home > White Papers > SPSS Inc. > Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

SPSS Inc.

What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more.

Email this page
Published:  Mar 15, 2010
Length:  8
Type:  White Paper
Tags : 
spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell



Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter