The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options?
THE QUESTIONS YOU NEED TO KNOW AND WHY:
• Is there high fidelity data?
• Is the provided data stable?
• Is your partner built to last?
• Does your partner use a transparent methodology?
Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.