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Strategy & Product Plans: Are the Dots Connected?

By : ZIGZAG Marketing, Inc. ZIGZAG Marketing, Inc.

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  Published : Dec 01, 2006 
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  Type : White Paper 
   
 
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  Overview :
  Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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