Northern Elastomeric, Inc. (NEI), is one of the nation's leading suppliers of SBS-modified asphalt, self-adhesive, roofing and moisture barrier products, serving the North American construction industry.

A fast-growing supplier, NEI's delivery performance was declining, creating a significant problem with past-due shipments, even though the company had an excess of finished goods. Since customers were unable to trust NEI's delivery promises, they would submit "place-holder" orders as backup. The movement and cancellation of these largely extraneous orders generated considerable distress within NEI.

Access this case study to learn more.